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Search and Email Driving Half of Website Visits in Europe
Direct visits only accounted for about one-third of website visits in Europe in Q2 2016, with the remaining two-thirds coming from brand-driven tactics such as search, email and display, according to...
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Digital Devices Now Influence the Majority of US In-Store Sales
Digital devices – or rather their use by US shoppers – now influence a majority (56%) of US in-store sales, up from 49% last year, according to the latest digital influence study from Deloitte....
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Minority of North American Enterprises Understand Cross-Channel Buying Journeys
Almost 9 in 10 brand and business executives at enterprise organizations in North America (at least $225 million in revenues) say that it’s at least a medium priority to provide and maintain an...
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5 Charts Detailing the Influence of Mobile Apps on Digital Media Consumption
American adults are spending 53% more time with digital media than they were 3 years ago, according to comScore’s 2016 US Mobile App Report. But how they access the internet has changed markedly over...
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Live Video Gets Consumers’ Thumbs Up As News Source
When it comes to emerging ways of getting the news, live video is much more of a consumer preference than chatbots, wearables and virtual reality (VR), according to a Wibbitz survey [download page] of...
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US Adults’ Trust in Mass Media Plunges to Another Low
Only about 1 in 3 American adults trust the mass media to report the news fully, accurately and fairly, according to a new Gallup survey. That’s the lowest level in the history of this Gallup survey,...
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Mobile Overtakes Desktops in Online Video Plays
Mobile devices have reached yet another threshold (after recently hitting e-commerce and digital media consumption milestones), according to the latest quarterly Global Video Index [download page] from...
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Word-of-Mouth Key Influence in Business Software Purchase Decisions
Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software, according to recent research from HubSpot. Indeed,...
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US Paid Music Streaming Subscriptions Double Y-O-Y in H1
The number of paid subscriptions to on-demand music services has grown to 18.3 million in the first half of this year, more than twice the amount from H1 2015, according to [pdf] the Recording Industry...
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Streaming Services Have Big Impact on Millennials’ Decisions to Forego Pay-TV
Research has shown several times that subscription video-on-demand (SVOD) services tend to act as a complement to – rather than a replacement for – pay-TV. However, with a sizable share of Millennials...
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Inbound Marketing Priorities Center on SEO, Content
Companies’ top inbound marketing priority this year is growing their SEO/organic presence (66%), according to the results of a global HubSpot survey of more than 4,500 respondents from a variety of...
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These Are Our Most Popular Smartphone Activities
Almost 8 in 10 Americans who own cell phones own a smartphone, per recent data from comScore, and smartphones’ rapid growth in recent years has led to the devices now accounting for half of all time...
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What Are Consumers’ Live Video Viewing Motivations and Frustrations?
Legacy TV doesn’t only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online. Already, live video is getting a...
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Smartphone Share of E-Commerce Visits Grows, but Conversion Rates Still Lag...
Smartphones and tablets grew to account for almost half (49%) of global e-commerce site visits in Q2 2016, per a quarterly Monetate analysis [download page] of its clients. In the US, mobile devices...
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Retailers See Poor Marketing Efforts As Big Barrier to Customer Loyalty
Engendering retail customer loyalty depends more on consistent marketing efforts than on creating seamless experiences, at least from the perspective of senior retail executives at large companies....
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Lack of Integrated MarTech Platforms Hurting Omnichannel Activities
Just 5% of digital and e-commerce professionals describe their marketing technology as a single platform that manages data across multiple channels, while 10 times more (51%) say they have separate,...
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Pay-TV Penetration Down Only Slightly From 2015 As Cord-Cutting Rates Remain...
Some 82% of TV households in the US subscribe to a pay-TV service, reports the Leichtman Research Group (LRG) in a new study, down only slightly from 83% last year. In fact, while pay-TV adoption is...
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Which Digital Channel Budgets Are Most Affected by Attribution in Europe?
Companies in the UK, France and Germany are more likely to decrease (46%) than increase (28%) spending across digital channels as a result of attribution, per results from an Econsultancy report...
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Live Music Sponsorship Gets Spending Hike, Credited With Brand Favorability Lift
Live music sponsorship “consistently produces high favorability among fans,” declares Nielsen in its latest Music 360 report [download page]. Indeed, a majority of music festival goers say they view a...
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Global Mobile Ad Spending Shows Big Gains; Majority Goes to Display
Global mobile ad spending grew by 68.1% to $49 billion last year, a faster rate of growth than seen in 2014 (65%), according to a new report [pdf] from the IAB Mobile Marketing Center of Excellence,...
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