Live music sponsorship “consistently produces high favorability among fans,” declares Nielsen in its latest Music 360 report [download page]. Indeed, a majority of music festival goers say they view a brand more favorably if it sponsors an existing festival, per the study, and almost two-thirds say that product giveaways at live events make them view the sponsoring brand more favorably. (more…)
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Live Music Sponsorship Gets Spending Hike, Credited With Brand Favorability Lift
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