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Who’s Watching How Many TV Channels?
American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed, details a recent report [download page] from Nielsen....
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What’s Most Frustrating About Retail Site Search?
Almost two-thirds of US consumers say they’re generally satisfied with the search results they get when they search on a retailer’s mobile site or mobile app, per results from a new RichRelevance...
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Marketers Failing to Take Advantage of Salesforce’s Intelligent Applications
Many marketers using Salesforce are not taking advantage of its intelligent applications, instead sticking to basic reporting or lead routing, according to Bluewolf’s latest annual State of Salesforce...
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Analytics and Optimization Budgets Are Growing Rapidly. Which Tactics Are...
Digital marketers are increasing their spending on mobile, content and social – but those areas fail to match the increases set for analytics and optimization, according to an Adobe survey [download...
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Comparing Hispanic Heavy Media Users Across Traditional Media & the Internet
Radio has the broadest reach (97%) of any platform among Hispanic adults, reports Nielsen in a recent study [download page], followed by TV (90%) and smartphones (87%). Heavy radio listeners tend to...
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For Product Search, Amazon Gaining Over Search Engines and Retail Sites
Some 55% of US consumers will begin an online product search on Amazon, compared to 28% who will do so using a search engine and 16% using a retailer’s site. That’s according to BloomReach’s “State of...
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Hispanics Seen Early Tech Adopters, Avid Mobile Users
Hispanics are more likely than their non-Hispanic counterparts to use a variety of tech devices, and the gap is particularly pronounced for emerging technologies, according to a PwC report [pdf]. The...
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What Factors Would Drive Greater Consumer Engagement With Ads in Online TV...
A majority of TV viewers claim to prefer free ad-supported TV over paid models, but the most mentioned advantages of subscription video-on-demand services relate to the relative absence of commercials,...
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Search Marketers See Social, Mobile Rising in Importance
Text ads (86%) and remarketing (65%) are considered the most effective PPC channels by search marketers, finds Hanapin Marketing in its latest annual State of PPC report [download page]. But not far...
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Who Thinks Digital Ads Are Improving?
American adults are almost twice as likely to dislike than like advertising, and digital ads – particularly intrusive ones such as pop-ups – tend to be more disliked than traditional media ads, per...
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Top 10 Marketing Charts of the Month – September 2016
This month’s quick-hit set of top charts includes the following topics: consumers’ content engagement motivations; media and device reach; top smartphone activities; mobile share of digital time;...
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How Today’s Parents Are Saving For Their Kids’ College Degrees
Some 55% of parents with children under the age of 18 feel confident that they’re ready to meet the future cost of college, according to a report from Sallie Mae and Ipsos [pdf]. Confidence tends to be...
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Here’s When Social Post Engagement Rates Are Highest
Social post engagement rates peak at different times depending on the platform, though the latter half of the week tends to see the highest rates, according to an analysis from TrackMaven [download...
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Digital Media Buyers Evaluate Their Most Important Ad Tech Criteria
When managing digital media campaigns, data transparency and access (95%) is the most important criterion considered by buyers when recommending ad technologies to clients, according to a recent study...
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B2B Content Marketing: What’s Trending?
It’s that time: the latest annual B2B Content Marketing report [pdf] from the Content Marketing Institute (CMI) and MarketingProfs has been released, examining the state of content marketing among B2B...
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The World’s 10 Most Valuable Brands in 2016
Apple remains the most valuable brand in the world for the fourth consecutive year, with Google, Coca-Cola and Microsoft holding onto the #2, #3, and #4 positions, respectively, according to...
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Social Ads, Influencer Marketing and Employee Advocacy Programs Get Marketing...
More than one-third of North American marketing leaders have a social advertising program in place, but that figure is expected to more than double in the coming year as 42% plan to start advertising...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – September 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Multimedia Websites – September 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – September 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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