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Hispanics Seen Early Tech Adopters, Avid Mobile Users

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pwc-consumer-tech-device-usage-hispanics-v-non-hispanics-oct2016Hispanics are more likely than their non-Hispanic counterparts to use a variety of tech devices, and the gap is particularly pronounced for emerging technologies, according to a PwC report [pdf]. The survey of adults aged 18-64 found Hispanics 40% more likely to have used a 4K TV in the prior 30 days (14% vs. 10%), 56% more likely to have used virtual reality glasses (14% vs. 9%), and twice as likely to have used a drone (8% vs. 4%). (more…)


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