Social Ads, Influencer Marketing and Employee Advocacy Programs Get Marketing Leaders’ Attention

More than one-third of North American marketing leaders have a social advertising program in place, but that figure is expected to more than double in the coming year as 42% plan to start advertising on social media for the first time. That’s according to results from Gartner’s 2016 Digital Marketing Channel survey, which polled 250 marketing leaders across North America. (more…)