Top 10 Multi-Platform TV Websites – September 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Print Media Websites – September 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Digital Sees Audience Gains, But Traditional Media Still Influential For...
America’s affluent population continues to grow in size and median income, according to the latest Ipsos Affluent Survey, which examines the 31% of US adults living in households with at least $100,000...
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Email Remains Consumers’ Preferred Brand Communication Method. What Could Go...
While there’s been some talk of the death of email at the hands of social media, research has shown that B2C email is doing just fine. Now, a new survey from Adobe shows that among white-collar...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – September 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Real Estate Websites – September 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Travel Destination and Accommodation Websites –...
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – September 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Long-Form Ads Pepper List of Q3’s Breakthrough TV/Video Ads
Ace Metrix has released its list of Q3’s top “breakthrough” ads, based on an analysis of more than 1,980 TV and digital ads tested during the quarter. Breakthrough ads are those that combine the...
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How Many Sites Do We Visit On Our Smartphones Each Month?
We know that there is heavy competition for app users, as apps must first be discovered and then users retained (both of which are tough propositions in and of themselves). But how about mobile sites?...
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Push Notification Opt-In and Open Rate Benchmarks, by Vertical and Operating...
Push notifications have been credited with driving higher app engagement and retention rates, but how many app users actually opt-in to these messages? A recent study from Appboy [download page] takes...
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Heavy Internet Users Say Content & UX Drive Repeat Site Visits
Considering that adults in the US visit an average of only about 50 sites per month, driving user loyalty is an important factor for brands today. A new survey of 1,001 heavy internet users (those who...
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Which Types of Personal Data Are Top Internet Retailers Requesting in Email...
How are the top 500 internet retailers collecting email addresses – and other information? A new analysis from 250ok takes a look at these retailers’ email sign-up processes, finding that fewer than 4...
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Is There Any Early Consumer Interest in Snapchat’s Spectacles?
Snapchat’s announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults, a survey from YouGov [pdf] has found. Just 4% of adults surveyed reported being very...
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Sales Isn’t Taking Advantage of Content. Here’s How Marketing Can Improve Its...
[SPONSORED CONTENT] The old saying goes: “Half of my advertising is wasted – I just don’t know which half.” This maxim might as well also apply to the B2B content marketing sphere, according to a new...
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Data-Backed Insights to Increase Video Ad Effectiveness
Digital video viewing may peak in the evening, but consumer receptiveness and response to ads are at their highest point in the morning hours, according to a recently-released study from YuMe. Based on...
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Do Men and Women Have Differing Approaches to Loyalty Programs?
Women are more likely than men to always buy a brand regardless of price, quality, convenience or brand promise, according to a study from CrowdTwist [download page]. Based on a survey of more than...
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What Incentives Would Drive Use of Mobile-Only Banks?
About 1 in 4 mobile device owners around the world say they’d be highly likely to use a mobile-only bank, according to a Nielsen study [download page]. For the 45% who are somewhat likely to do so,...
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Why Word-of-Mouth Should Be A Key Focus of Your Hispanic Marketing Strategy
Word-of-mouth is the leading influencer of consumer purchase decisions in the US, topping all paid advertising channels. New research from Keller Fay Group, an Engagement Labs company, shows that...
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Which Conversion Rate Optimization Method Is Trending Most This Year?
A majority (55%) of client-side marketers (predominantly from the UK and Europe) believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy, and a similar...
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