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Halloween Spending Expected to Reach New High
Almost 7 in 10 American adults plan to celebrate Halloween this year, according to a recent report from the NRF. Total Halloween-related spending is expected to reach $8.4 billion, the highest amount...
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Global Market Research Industry Registers Growth Uptick
The global market research industry grew by 2.2% to in 2015 after adjusting for inflation, according to ESOMAR’s latest annual Global Market Research report. That 2.2% growth rate was the highest since...
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Half of Marketers Say Personalization Provides Major Uplift to Search...
Roughly 2 in 3 client-side marketers (predominantly from the UK and Europe) engage in some form of personalization in their marketing activity, according to a report from Econsultancy and RedEye...
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3rd Gen Hispanics Want More Relatable Advertising. Here Are the Top 10 Ad...
A majority of 2nd (63%) and 3rd (65%) gen Hispanics agree that there should be more ads in English that speak specifically to Hispanics and Latinos, according to a new study [download page] from Yahoo...
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Netflix’s International Paid Streaming Subscriber Count Up >50% Y-O-Y
Netflix soars shared after it released its Q3 earnings report, and here we’ve charted its paid streaming subscriber growth over a period totaling almost 5 years. As the chart (click to enlarge)...
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European Marketers See Critical Future Role of Data and Technology
Almost 3 in 4 marketers in the UK, France and Germany agree that marketers need to be prepared to implement new technology in order to succeed, and an equal percentage (73%) agree that marketers are...
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Here Are 2016’s Top Brands Ranked by Customer Loyalty
Google has taken over as this year’s brand loyalty leader, rising 5 spots from last year’s results to take the mantle from Netflix, which fell to 4th. That’s according to the latest annual loyalty...
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Snapchat Cements Its Position As Teens’ Favorite Social Network
Snapchat is separating itself from the pack and establishing itself as the social network for teens, at least according to recent survey results from Piper Jaffray. In its latest bi-annual teen survey,...
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Broadcast TV Ad Spend Focused on Black Audiences Surges
Research has shown that media ad spending targeted to Black Americans is disproportionately small relative to their share of the US population. A new report from Nielsen [download page] indicates that...
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Marketers’ Favorite Way to Keep Track of Their Competitors’ Email Programs Is…
Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors’ newsletters, according to a survey from eDataSource and The...
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1 in 3 Consumers Say Brand Advertising Influences Their Purchases
Some 35% of North American consumers say that ads from brands influence them to make purchases, according to a CMO Council study [download page] sponsored by Bazaarvoice. Once again, word-of-mouth...
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What Factors Are Preventing Consumers From Making Purchases on Mobile Devices?
Mobile devices are increasingly used for retail research, and now account for about half of visits to e-commerce sites. But conversion rates on mobile devices – and smartphones in particular – continue...
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How Do Americans Feel About FinTech?
Most Americans hold a positive view of financial technology (FinTech), though 3 in 10 are unsure about it, according to a recent study from Blumberg Technology. Despite a majority believing that...
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Confidence in MarTech Effectiveness Rises; Integration Improves
Marketers’ utilization of marketing technologies – and the effectiveness of those technologies – appears to be significantly growing, according to new research [download page] from Ascend2 and its...
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Chief Communications Officers See Digital Comms, Reputation Mgt as Growing...
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months, and 91% expect to work more closely with...
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Which Messaging Apps Are Most Popular – And Most Used?
The US differs from some European countries when it comes to the popularity of various messaging apps, according to new survey results from MetrixLab. Based on a survey of more than 4,000 smartphone...
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One-Third of Millennials Say They Don’t Know Their Credit Score
About 2 in 3 Millennials (aged 22-35) say that they know what their credit score is, an improvement from last year (61%), per results from Navient’s latest annual Money Under 35 study [pdf]. The report...
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Email Marketers Finding List Growth Challenging
Research released earlier this year suggested that improving email list quality is a bigger goal that increasing list size. But a new study from Clutch suggests that while email remains hugely popular...
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More Fortune 500 Companies Have An Active Instagram Account Than A...
Some 45% of Fortune 500 companies are now actively using Instagram, marking the 4th consecutive year of sizable increases in the platform’s use, according to the latest annual analysis of Fortune 500...
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How Are B2C Content Marketers Reaching and Understanding Their Audiences?
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization (71%) and that they focus on creating...
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