Confidence in MarTech Effectiveness Rises; Integration Improves

Marketers’ utilization of marketing technologies – and the effectiveness of those technologies – appears to be significantly growing, according to new research [download page] from Ascend2 and its Research Partners. Almost two-thirds (63%) of respondents reported having all the tools they need, almost double the proportion (34%) from the last time Ascend2 fielded similar research. (more…)