Sales Isn’t Taking Advantage of Content. Here’s How Marketing Can Improve Its Efforts.

[SPONSORED CONTENT] The old saying goes: “Half of my advertising is wasted – I just don’t know which half.” This maxim might as well also apply to the B2B content marketing sphere, according to a new study from Seismic that’s based on a survey of 100 senior B2B marketers in the US, primarily from enterprise companies. (more…)