Smartphone Share of E-Commerce Visits Grows, but Conversion Rates Still Lag Other Devices

Smartphones and tablets grew to account for almost half (49%) of global e-commerce site visits in Q2 2016, per a quarterly Monetate analysis [download page] of its clients. In the US, mobile devices reached roughly 48% share of site visits, while in the UK – where mobile recently surpassed 50% of retail e-commerce transactions – these devices grew to almost two-thirds of e-commerce site visits. (more…)