Legacy TV doesn’t only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online. Already, live video is getting a position reception from consumers and an enthusiastic outlook from advertisers. Now, new research [download page] from Yahoo delves into what it calls the “live video opportunity.” (more…)
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What Are Consumers’ Live Video Viewing Motivations and Frustrations?
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