Research has shown several times that subscription video-on-demand (SVOD) services tend to act as a complement to – rather than a replacement for – pay-TV. However, with a sizable share of Millennials identifying as cord-nevers (having never subscribed to pay-TV), new research from The Diffusion Group (TDG) finds that SVOD services are indeed having an impact. (more…)
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Streaming Services Have Big Impact on Millennials’ Decisions to Forego Pay-TV
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