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Minority of North American Enterprises Understand Cross-Channel Buying Journeys

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econsultancyepsilonconversant-enterprise-org-data-related-capabilities-sept2016Almost 9 in 10 brand and business executives at enterprise organizations in North America (at least $225 million in revenues) say that it’s at least a medium priority to provide and maintain an integrated consumer experience across digital media and devices. But far fewer are able to understand their customers’ cross-channel and cross-device behaviors, according to an Econsultancy report [download page] in association with Epsilon and Conversant. (more…)


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