These Brands Had the Most Positive Buzz & Highest Ad Awareness in 2017
YouGov BrandIndex has released a new set of brand rankings for 2017, and the results contain a slew of familiar faces, albeit with some new and departing entrants. Once again Amazon emerged on top of...
View ArticleOnly Half of Americans Trust Business, But Voices of Authority Re-Establish...
Only 48% of the general public in the US trusts business as an institution, according to the latest annual Edelman Trust Barometer [pdf], but that’s actually not a terrible result in light of distrust...
View ArticleSurprise! B2B Buyers Say They Want to Hear From Vendors Early in the Buying...
Those statistics about how much of the purchase journey is complete before a buyer connects with a vendor? Perhaps vendors shouldn’t take them too much to heart. Recent research [download page] from...
View Article5 Findings About E-Commerce Subscription Service Customers
Subscription services have been making headway in the FMCG space of late, accounting for 20% of all e-commerce orders in that category. But how many online shoppers subscribe to broader e-commerce...
View ArticleWhat Consumers Want From Brand Content: 4 Insights
Consumers are more cautious in their viewing and sharing of content than they used to be, reveals Adobe in a new report, but its survey results also show that brands can influence sharing and purchase...
View ArticleTech Customer Success Programs Focus on Increasing Product Usage, Cutting Churn
Customer Success executives at tech companies are primarily focused with reducing churn and increasing product usage, but may be missing opportunities to gain referrals and upsell their customers,...
View ArticleMillennial Women Have Strong Purchasing Power. What Influences It?
Millennial women tend to have above-average household incomes and are estimated to collectively represent a market $170 billion in size, according to a report from Merkle and Levo [download page]....
View ArticleHere’s What the Most Influential B2B Vendors Are Doing to Win Business
The most trustworthy information sources for B2B buyers are also their most influential, details TrustRadius in its second annual B2B Buying Disconnect study [download page]. And that link between...
View ArticleHere’s How Much Snapchat’s Redesign Affected Its Status With Millennials
Snapchat has reportedly redesigned its much-maligned redesign, and with good reason. Recent data from YouGov shows just how great a toll the redesign took on Snapchat’s favorability among US...
View ArticleHere’s How Online Adults Find Information About Brands and Services
Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a...
View ArticlePurpose Pays, Consumers Say
Purpose is “more than a trendy buzzword,” it’s a way of doing business that has the power to not only influence positive societal change but also drive company growth. That’s according to the 2018...
View ArticleDepartment Stores Lead All B2C Sectors in Average NPS
Which B2C industries and brands enjoy the highest net promoter scores (NPS)? NICE Satmetrix, one of the co-developers of this metric, asked 62,000 US respondents to rate 188 brands across 23 industry...
View ArticleDo People Share Good and Bad Customer Experiences?
People around the world say that customer experience is a competitive differentiator for brands. But do good or bad experiences reverberate beyond the customers themselves? As it stands, most people...
View ArticleThese Brands Are Getting the Most Love on Social Media
Social media, e-commerce and technology companies dominate the list of most-loved brands on social, according to a report from NetBase [download page]. The company scoured expressions of love in 361...
View ArticleA B2B Buying Process Timeline Indicates That Vendors Can Engage Buyers Early
Almost half of B2B buyers indicate that they’re spending more time researching purchases, according to Demand Gen Report’s 2018 B2B Buyers Survey Report [download page]. But separate results from the...
View ArticleOnline Sources Growing for Video Content Discovery
The main ways by which people discover video content haven’t changed much since last year. But as a new report from Nielsen [download page] reveals, online ads and social media platforms are growing in...
View ArticleWhat Are Today’s Teens Talking About? 5 Insights.
Online and offline conversations are estimated to drive almost one-fifth of consumer sales in the US. So as marketers turn their attention to Gen Z, it pays to know what they’re talking about,...
View ArticleThe US Purchase Influencers Report 2018
It’s back! After a year off, we’re releasing our latest study of ad influencers and how they measure up with earned and owned channels. In our new US Purchase Influencers Report 2018, we delve into the...
View ArticleAfrican-Americans Display Above-Average Device Ownership and Usage
“African Americans are on the cutting edge of household device ownership.” So says Nielsen in a report, “From Consumers to Creators: The Digital Lives of Black Consumers,” [download page] which does...
View ArticleHow People Learn About – and Judge – Corporate Social Responsibility Efforts
Companies are increasingly being expected to be forces of positive societal change: more than three-quarters of adults expect companies to go beyond just making money and also positively impact...
View Article