Almost half of B2B buyers indicate that they’re spending more time researching purchases, according to Demand Gen Report’s 2018 B2B Buyers Survey Report [download page]. But separate results from the study suggest that the timeline hasn’t elongated too much, and that vendors should engage with buyers early on in their buying process. The survey asked… Read More »
The post A B2B Buying Process Timeline Indicates That Vendors Can Engage Buyers Early appeared first on Marketing Charts.