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User-Generated Content Boosts Purchase Confidence, Online Shoppers Say
User-generated content (UGC) has a strong influence on purchase decisions, according to a survey [download page] commissioned by TurnTo Networks and conducted by Ipsos. A slight majority of online...
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Building Trust in Mobile Apps & Services: Data Privacy is Key
Lack of trust is the main barrier to greater use of mobile apps and services, according to [download page] a Mobile Ecosystem Forum (MEF) and ForgeRock survey of more than 6,500 smartphone users across...
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Industrial Content Marketing: Search, Vendor Websites and Online Catalogs the...
Technical professionals most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase, per results from...
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How Active Are Brands on Snapchat?
Snapchat has been in the news quite a lot recently and apparently was the subject of an acquisition bid from Google. Its second quarter earnings release showed slow user growth, though on the positive...
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Social Media Gives Consumers Power to Increase Brands’ Accountability, Users Say
It’s an interesting time for brands. With political divisiveness reaching new peaks, companies are being asked to step into the fray and take stances (such as the mass resignations from the current...
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Almost Half of Teens & Millennials Discover New Video Content Through Social...
Word-of-mouth continues to be the leading way by which teens & Millennials (13-34) – as well as the greater population at-large – discover new movies, TV shows or other full-length video content....
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W-O-M the Primary Way Attendees Learn About Events
Event organizers should pay special attention to viral marketing, argues XING Events in recent research [download page], which finds that attendees are more likely to learn about events from friends...
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Millennial Men Are Exerting Greater Influence in the Beauty Market
A sizable share of Millennial men have a skincare regimen – and many are likely to engage in online and offline conversations to influence others in their beauty product choices, according to a pair of...
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Millennial W-O-M Rankings: Facebook > Snapchat
Youth are turning away from Facebook and to Snapchat, as the theory goes (accompanied by some data). And that might well be true for teens and young Millennials, but apparently Facebook isn’t uncool...
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Business Credibility: Who Should Do The Talking?
Companies around the world are facing an “authenticity gap,” argues FleishmanHillard Global Intelligence in a recent report [pdf], as they fail to meet customer expectations in key areas that drive...
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Listeners Are Discovering Music Via the Radio, Using Social to Stay Up-to-Date
More Americans (13+) discover music by listening to AM/FM radio (49%) than by any other means, says Nielsen in a new report [download page]. In fact, more Americans are finding music through various...
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People Are Joining SVOD Services to Watch Specific TV Shows
Subscription video-on-demand (SVOD) services have been pouring money into original content in recent years, often to great critical acclaim. But those investments seem to have been paying off in other...
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B2B Marketers Shift Priorities From Generating Leads to Converting Them
B2B marketers this year are more interested in converting leads to customers than in generating more leads and demand, a reversal from last year, when the opposite was true. That’s according to the...
View ArticleMost People Need to Read More Than 3 Reviews Before Trusting A Business
Virtually all American adults (93%) read online reviews to determine if a business is good or bad, reveals BrightLocal in its latest annual Local Consumer Review Survey report. Reviews continue to be...
View ArticleThe Majority of People’s Favorite TV Shows Are Now Found Online
Furious spending on original programming – coupled with large libraries of licensed content – seem to be paying off for subscription video-on-demand (SVOD) services and other online sources. In fact,...
View ArticleThese Are the 10 Brands Customers Would Be Most Likely to Recommend
USAA tops the 2017 Advocacy Rankings, emerging as the most likely to be recommended by its customers from a list of 1,500 brands, per new YouGov data. USAA moved up from the #3 spot the last time these...
View ArticleWord-of-Mouth Said to Drive Almost One-Fifth of Consumer Sales
Word-of-mouth has time and again been shown in research to be the top influencer of consumer’s purchase decisions. Now, a new study from Engagement Labs quantifies the extent to which word-of-mouth...
View ArticleB2B Tech Buyers Say They Prioritize Reliability and Ease of Use Over Pricing
Pricing information is important to B2B technology buyers when considering a vendor and making a final decision, but low cost claims take a backseat to other characteristics when buyers need to sell or...
View ArticleGoogle’s Top Trending Searches of 2017, and Other Year-in-Review Lists
It’s that time of the year: a special kind of retrospection – year-in-review lists. And Google’s top-trending searches in the US reveal that 2017 wasn’t exactly the happiest year on record, as the list...
View ArticleWhere and How to Market to IT Buyers
IT buyers say they’re contacted by marketers and sales reps more than 20 times per week on average, new research from Spiceworks has found. With that in mind, it’s important to find out where this...
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