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Relevant Content Considered Most Effective SEO Tactic
Search rankings studies have indicated that the impact of relevant content continues to grow, and a new survey [download page] from Ascend2 and its Research Partners finds that marketers largely agree....
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B2B Marketers Plan Programmatic Advertising Spending Hike
Almost two-thirds (65%) of B2B marketers in the US now buy and sell advertising programmatically, up from 54% last year, according to a recent survey [download page] from Dun & Bradstreet. The...
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These Are The Product Categories Amazon Shoppers Say They Buy the Most
Amazon users say they use the platform to make purchases in a wide variety of categories, but some are clearly more popular than others, according to a survey [download page] from Feedvisor. Indeed,...
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What Are the Most Popular Lead Stages Used by B2B Enterprise Marketers?
Two-thirds of B2B marketers at enterprise organizations (at least $250 million in revenues) have defined lead stages, lead qualification stages and definitions that both marketing and sales agree on,...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – October 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Multimedia Websites – October 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform TV Websites – October 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Print Media Websites – October 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Vast Majority of Consumers Report Engaging in TV-Related Second Screening
TV multitasking has been on the rise in recent years, though it doesn’t always involved activities related to the programming. A recent report [pdf] from Ericsson ConsumerLab, however, suggests that a...
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85% of Gen Z Uses Social to Learn About New Products, But…
There are clear differences in the choices different generations make when using social media to learn about new products, according to results from a recently-released Bluecore survey [download page]....
View ArticleTop 10 Multi-Platform Broadcast Media Websites – October 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Real Estate Websites – October 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Travel Destination and Accommodation Websites – October...
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – October 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Pay-TV Subscriber Churn: What Causes It, And How to Reduce It
Pay-TV cord-cutting has been a much-discussed issue in recent years, despite some indications that it might be overblown. Nevertheless, there’s no denying that cord-cutting is occurring and that it’s a...
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Customer Satisfaction with Retail Banks Improves to New High
Banks are narrowing the gap with credit unions in customer satisfaction, according to new results [download page] from the American Customer Satisfaction Index (ACSI). Retail banks achieved an ACSI...
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Which Emerging Technology Will Have the Biggest Impact on the Customer...
Improving the customer experience is at the heart of digital business transformation initiatives, and emerging technologies offer the potential to substantially improve digital customer experiences. A...
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Here’s What Finance Wants From Marketing
Few decision-makers in marketing and finance roles say that these two departments plan and work collaboratively towards shared goals, according to a Neustar-commissioned study [download page] conducted...
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Half of US Online Travel Bookers Recall Seeing Ads During Path to Purchase
Travel advertising gets the attention of a sizable share of online travel bookers in the US, Canada and the UK, according to an Expedia Media Solutions study [download page] that surveyed more than...
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9 in 10 US Consumers Say They Read Online Reviews About Local Businesses
About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year, making this the leading method for recommending local businesses, according to the...
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