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One-Fifth of US E-Commerce Spending Now Mobile
Mobile devices accounted for fully 20% of the $84.3 billion in US digital commerce spending in Q3 2016, reports comScore. Needless to say, that’s the first time mobile devices have reached that mark,...
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Social Networking Platforms’ User Demographics Update 2016
Facebook continues to be by far the most popular social media platform, used by 79% of online adults in the US, according to a new study from the Pew Research Center’s Internet & American Life...
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Almost Half of US Adults Say They Watch Branded Videos on Social Media
More than 3 in 4 adults surveyed across 5 markets report interacting with brands on social media, and close to half (including 45% in the US) say they watch branded videos on social, according to a...
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Mobile Said to Overtake Desktops in Global E-Commerce Traffic Share
Smartphones and tablets together accounted for 52% of e-commerce website visits globally in Q3, topping desktops (48%) for the first time. That’s according to the newest Monetate Ecommerce Quarterly...
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Please Take Our Reader Survey!
Hi reader! We’re fielding our 2016-2017 survey, which will help us make important decisions about our year ahead, and would appreciate your input! (more…)
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Enterprise Social Business Goals and Initiatives Focus on the Customer
Social strategists at large companies for the first time say that improving the customer experience is their top social business objective, according to the latest annual State of Social Business...
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How Are Consumers Finding and Watching Their New Favorite TV Shows?
Online players are catching up with traditional TV as the main sources of consumers’ favorite TV shows, indicating that online video services’ investments in original programming are paying off, per...
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How Are Marketers Using Location Data?
The vast majority of marketers and agencies see location data as either important or critical to their mobile efforts, according to survey results [download page] from the Mobile Marketing Association...
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Majority of Consumers Will Take Action on Unwanted Emails
Faced with a marketing email from a brand they don’t want emails from, US adults are as likely to unsubscribe from the list (41%) as they are to ignore the email (41%), according to recent research...
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Digital Display Ad Benchmarks in H1 2016, by Vertical and Region
Want to know how your display ads measure up? Sizmek has plenty of answers for you, based on an analysis of hundreds of billions of impressions served via its platform during the first half of this...
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Consumers Say Product Quality, Value Key to Brand Loyalty
While research has found a majority of US consumers having switched providers due to poor customer service, bad service experiences aren’t the leading reason why consumers stop buying from a brand,...
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Average US Household Size Declines Again As More Americans Live Alone
Fully 28% of households now have just one person living in them, more than double the rate from 1960 (13%), reports the US Census Bureau. As a result of continued shifts in household types and family...
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Mobile App Launch Growth Outpacing App Install Growth
In the US, growth in existing mobile application launches is significantly outpacing growth in app installs, according to an Adobe Digital Insights report examining the finance, travel, automotive,...
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Email Reigns As Most Popular B2B Customer Acquisition Channel, But W-O-M Has...
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers, according to The State of Pipeline Marketing Report 2016 [download page] from...
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More SMBs Say They Advertise on Facebook Than Use Twitter
The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow, according to new data released by BIA/Kelsey. In its latest survey of 1,000 SMBs, more than...
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Mobile and Desktop Email Click-to-Open Rates Approach Parity
It’s been a while coming, but click-to-open (CTO) rates on mobile devices look to be finally matching those on desktops, according to the latest quarterly report [download page] from Yesmail...
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Smartphones Now Virtually Ubiquitous Among Millennial Mobile Subscribers
Almost 9 in every 10 (88% of) US mobile subscribers aged 13 and older owned a smartphone in Q3, reports Nielsen, a 10% year-over-year rise from 80% in Q3 2015. Nielsen’s data, based on a monthly survey...
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Transaction Rates Higher Among Customers Receiving Multiple Abandon Cart Emails
Retailers sending cart abandonment emails may want to check the trigger rules they use, according to a recent study [download page] from Experian Marketing Services (EMS). In analyzing more than half a...
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Programmatic Expected to Become Primary Global Method for Trading Digital...
Programmatic advertising is projected to account for 51% of digital display expenditure worldwide this year, before growing to 57% share next year on the back of a 31% increase in spending. That’s...
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Good Design Aids Marketing Success, Consumers Say
Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design’s influence doesn’t stop at customer acquisition, says Adobe in its State of...
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