Clik here to view.
Marketers: How Much Will These Consumer Trends Impact You in the Next Decade?
The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years, according to survey results...
View ArticleClik here to view.
What Features Do Members Want From Retail Loyalty Programs?
Retail loyalty program members value flexibility over personalization in their programs, according to a Nielsen survey [download page] of more than 30,000 internet users across 63 countries. Indeed,...
View ArticleClik here to view.
What Brings Shoppers to Stores – And Keeps Them Coming Back?
Surprise! Not only is TV advertising an effective way of driving consumers into stores, but it’s also a top factor for Millennials, according to research from Kelly Scott Madison (KSM) [pdf]. Based on...
View ArticleClik here to view.
Marketers Rank Their Top-Performing Automation Journeys
The main barrier to marketing automation implementation has shifted over the past couple of years from lack of awareness to lack of budget, reports Autopilot in a recent study [download page],...
View ArticleClik here to view.
Top 10 Marketing Charts of the Month – November 2016
This month’s quick-hit set of top charts includes the following topics: social network user demographics; product discovery on social; digital display ad benchmarks; reducing email list churn; what...
View ArticleClik here to view.
How Local Advertisers’ Best Customer Acquisition Sources Have Changed in the...
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011, according to a new report [download page] from Borrell...
View ArticleClik here to view.
CSR Reputation Has Strong Impact on Purchase Decisions For 1 in 6 Americans
For 16% of American adults, a company’s reputation for social responsibility has a strong effect on the decisions about what to buy and who to do business with, per results from a Harris Poll survey of...
View ArticleClik here to view.
Social Media Gets the Nod for Product Launches
Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches, according to a study [download page] from Five by Five. Indeed,...
View ArticleClik here to view.
Easy-to-Use, Feature-Rich Apps Valued by Smartphone Users
User experience is crucial in engendering website loyalty, and as it turns out, to driving satisfaction with apps. Indeed, a new report [pdf] from Google and Ipsos finds that for most smartphone users,...
View ArticleClik here to view.
US Adults Generally Believe They Can Determine Information’s Trustworthiness
In an era of seemingly endless information, American adults are much more apt to say they like having so much information (77%) than to say that they feel overloaded (20%) by it. That’s according to a...
View ArticleClik here to view.
Global Mobile Ad Spend Forecast to Double Print in 2019
Mobile advertising is forecast to account for more than one-quarter (26.7%) of global ad spending in 2019, an impressive rise from the 15% share of spending it occupies this year, according to a new...
View ArticleClik here to view.
CMOs Say They Want to Spend Their Time on Strategy
Marketing has high expectations as a growth driver among senior management and the board, according to a report [download page] from the CMO Council and Deloitte, which argues that the CMO is no longer...
View ArticleClik here to view.
Mobile Milestones 2016
Mobile devices are increasingly becoming the devices of choice for digital media consumption. In this Brief, we highlight several new thresholds reached by mobile devices in marketing and consumer...
View ArticleClik here to view.
How Do Millennials and Boomers Vary in Their Shopping Attitudes?
Retailers focus much of their efforts on Millennials, but could be ignoring the generation with the most “clout,” according to a report from COLLOQUY that uncovers some differences in the shopping...
View ArticleClik here to view.
The Differing Socioeconomic Characteristics of America’s Rural and Urban...
America’s rural population tends to lag its urban counterpart in digital aspects such as internet adoption, broadband penetration and social networking use. But how do these community types measure up...
View ArticleClik here to view.
Consumers Say They Trust Traditional Media Ads More Than Digital Ones
Online pop-ups continue their reign as the most disdained form of advertising, it seems. In a new study [download page], MarketingSherpa reports that just one-quarter of consumers trust pop-ups, making...
View ArticleClik here to view.
Are Marketers Facing Tech Overload? Plus, Where’s the Money Going?
Recent research has offered competing visions of marketing technology needs, as the flexibility offered by best-in-breed solutions is contrasted with the array of choices and vendors that need to be...
View ArticleClik here to view.
Marketers’ Top Digital Experience Goals Rest on Omni-Channel Engagement
Marketers are looking for their digital experiences in the coming year to be more comprehensive and connected and for them to tie the entire journey across both physical and digital engagements,...
View ArticleClik here to view.
What Are B2B Marketers’ Biggest Struggles With Demand Gen Campaigns?
B2B marketers this year have been prioritizing lead quality over lead quantity, but findings high-quality leads isn’t coming easily. In fact, according to a new survey report [download page]...
View ArticleClik here to view.
Marketing-IT Relationship Reportedly Improving As Alignment on Business Goals...
More than 9 in 10 senior marketing and technology executives say that their relationships are more aligned on business goals than last year, including roughly one-third who said that their teams have...
View Article