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How Do Executives Feel About Content and Ads?
Executives around the world are active on social media but primarily get their news from email, says Quartz in reporting the results of a new survey. The study also found openness to advertising,...
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Premium Digital Video Viewing Migrating to the TV Screen
Premium digital video consumption – particularly content consumption in non-linear environments – continues to grow quickly, declares FreeWheel in its Q3 2016 Video Monetization Report [download page]....
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Usefulness of Web, Apps Drives Digital Satisfaction for US Consumers
The usefulness of websites and applications is a far bigger driver of US consumers’ digital satisfaction than privacy and trust in the credibility of information, according to a new Intent Lab...
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These 10 Brands Have the Highest Consumer Advocacy Ratings in the US
YouGov BrandIndex has debuted a new brand advocacy ranking, based on consumer likelihood to recommend more than 1,500 major brands. The results show that medical brands dot the list of the top 10...
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Which Media Draw the Youngest, Highest-Income and Most Diverse Audiences?
Marketers today are tasked with navigating an increasingly fragmented media landscape often cluttered with hype about the death of one medium and inexorable rise of another. MarketingCharts’ newest...
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Half of Consumers See Themselves Subscribing to Cable TV in 10 Years
Roughly 7 in 10 US adults aged 18-59 see themselves subscribing to cable a year from now, but fast forward 5 years and that figure drops to 55%, per results from PwC’s Videoquake 4.0 study [pdf]. In a...
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1 in Every 3 Companies Fails to Follow-Up on Inbound Inquiries
Many sales teams are failing to be prompt, persistent and personalized in their follow-up to inbound inquiries – and that’s if they even respond to leads in the first place, according to research from...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – November 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Multimedia Websites – November 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform TV Websites – November 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Print Media Websites – November 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Google Search Rankings Study Points to New Trends, Factors
Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis, says Searchmetrics in releasing its latest annual search rankings study [download page]....
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Google’s Top Trending Searches of 2016, and Other Year-in-Review Lists
The 2016 US presidential election may have generated strong interest around the world, but neither it nor its participants cracked the top 5 trending searches in the US, says Google in its year in...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – November 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Real Estate Websites – November 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Travel Destination and Accommodation Websites –...
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – November 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Mobile and Social Advertising Expected to Continue Strong Growth in 2017
Media, marketing and advertising executives continue to be bullish on the prospects for both mobile and social advertising, according to AdMedia Partners’ 23rd Annual Market Survey [pdf]. More than...
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Here’s How Often Digital Ad Campaigns Reach Their Intended Audiences
Digital ad campaigns reached their intended audiences 59% of the time in Q2, a rate relatively unchanged from Q4 2015’s 61%, according to a recent report [download page] from Nielsen. The report...
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Satisfied Customers Say Marketing Provides Them Consistently Good Experiences
What is it about companies’ marketing that drives satisfaction for their customers? MarketingSherpa explored this question in a survey [download page] fielded among 2,400 US consumers, half of whom...
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