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What Consumers Want From Branded Content
Consumers prefer branded content that informs (40%) and educates (28%) rather than entertains (17%) or inspires (11%) them, according to a study [download page] from OneSpot and the Marketing Insider...
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Very Few Americans Trust Advertising Practitioners’ Honesty
When it comes to rating the honest and ethical standards of people in various professions, American adults rate medical professionals highly. But advertising practitioners? That’s a different story. In...
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Which Video Ad Targeting Methods Are Popular With Brands and Agencies?
Demographic targeting continues to be one of the more frequently used methods for targeting consumers via digital video ad campaigns, according to recent study results from Videology and Advertiser...
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How Tolerant Are Online Video Viewers of Buffering, and Ads?
More than three-quarters of adults in the US and UK watch online video at least weekly, according to the results [pdf] of a survey from Limelight Networks, with men and Millennials tending to be among...
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5 Charts to Inform Your Mobile App Marketing in 2017
Mobile apps’ influence on digital media continues to grow stronger with each passing year. With app marketing taking place in a competitive environment, we turn to research provided by TUNE to better...
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Newspaper and TV News Trusted More Than Online Sources
Fresh off the heels of research suggesting that adults trust traditional media ads more than digital ones, a study from YouGov [pdf] indicates that Americans are more likely to trust news that they...
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3 Stats About Traditional Media Audiences to Keep in Mind This Coming Year
Digital media tends to get the buzz these days as newer emerging platforms excite marketers and provide new possibilities for reaching audiences. But traditional media channels retain wide reach, and...
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US Online Ad Spending Maintained Its Rapid Growth Rate in Q3 2016
Marketers continue to pour more money into digital advertising, according to the latest figures from the IAB and PwC US. The data indicates that spending reached $17.6 billion in Q3 2016, representing...
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Half of Newspaper Readers Stick Exclusively to Print
Newspapers’ cross-platform audience – print, website and mobile app – numbers more than 169 million adults in the US, or 69% of the US adult population in a typical month, according to...
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What Were 2016’s Most Popular Radio Formats?
Radio continues to have wide reach in the US, and proves more appealing to middle-aged Americans than any other medium, according to a new MarketingCharts study. Likewise, radio advertising continues...
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