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More Than 3 in 4 Millennials Have Made Purchases Using Their Phones
Just how prevalent is online shopping? If the holiday season’s e-commerce results haven’t been enough evidence, recent research [pdf] from the Pew Research Center’s Internet & American Life Project...
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What Makes A Premium Product?
Sales of “premium” products – defined in this case as those that coast at least 20% more than the average category price – are seeing above-average growth in many fast-moving consumer goods (FMCG)...
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Which Connected Devices Have the Highest Rates of Ownership – and Purchase...
Almost half (47%) of US adults own a connected/smart TV or streaming device, making these the most commonly owned devices of 9 emerging technologies tracked by the IAB in a recent report [pdf]. Among...
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6 in 10 Say It’s Important to Buy From Socially Responsible Companies
Almost two-thirds (64%) of American adults report having made purchases from socially responsible companies in the past year, according to an annual survey report from Good.Must.Grow. The survey also...
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For Smartphone Owners, Mobile Ads’ Relevance Less Important Than Level of...
Marketers may be too interested in the concept of relevance, at least when it comes to mobile advertising, according to a recent Celtra-commissioned study [download page] conducted by Forrester...
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These 20 Conditions Reportedly Account for the Bulk of US Healthcare Spending
Healthcare spending in the US amounted to $1.4 trillion in 2013, or more than one-sixth of the entire US economy, according to a report published in the Journal of the American Medical Association...
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US Adults Lack Confidence in Social Networking Platforms
Trust in the news media has plunged to new lows this year, but even the news media fares better than leading social networking platforms in a recent NBC News/Wall Street Journal survey of 1,000 adults....
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The World’s 10 Most-Purchased FMCG Brands Are…
Coca-Cola ranks as the “most-chosen” FMCG brand in the world for the fourth consecutive year, chosen roughly 6.3 billion times in the 52-year period between November 2014 and October 2015, according to...
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4 in 10 Adults Say They’ve Bought Something They Saw on Social Media
Social networks are widely used in the US, as a recent MarketingCharts study indicates that more than 2 in 3 US adults use social media on a weekly basis. And there’s reason to believe that social...
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The 10 Most Valuable Global Retail Brands in 2016/2017
Amazon reigns again as the most valuable global retail brand, with a brand value approaching $100 billion, according to BrandZ’s latest Most Valuable Global Retail Brands study [pdf]. In fact, not only...
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Moms’ Media Diet: TV & Smartphones Tops for Time; Radio for Reach
Some 39% of women aged 18-49 in the US have a child under the age of 12, including 46% of women aged 35-49, according to a recent report [download page] from Nielsen. Almost three-quarters of these...
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Half of Connected Teens Globally Say They’re Using Voice-Enabled Digital...
One of the newer technologies getting buzz these days is the voice-enabled digital assistant – and new data from Accenture [pdf] suggests that it’s not all hype. In fact, the use of embedded...
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The 10 Fastest-Growing Grocery Categories in 2016
Americans looking to get their caffeine fix drove sizable increases in the dollar sales of ready-to-drink tea and coffee, with these emerging as the #1 and #3 growth categories in the grocery...
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Political Advertising in 2016 Showed Sizable Channel Shifts
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record, according to Borrell...
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Marketing and Sales Measurement Data Cleanliness Remains A Challenge
Marketing is becoming more data-driven, but the extent to which such efforts can achieve results is very dependent on the quality of the data at hand. According to new research from Allocadia [download...
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US Music Biz Up in 2016 on Strength of Streaming
It was a positive year in the end for the music business, declares Nielsen in the Nielsen Music Year End Report for 2016 [download page], as strong growth in on-demand streaming more than offset sales...
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Which Customer Marketing Activities Are Most Broadly Used by B2B Firms?
B2B companies are relying more on customer references and testimonials than on any other type of customer marketing activity, details a report [download page] from Influitive and Koyne Marketing. Based...
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Pair Data-Driven Content With Paid Distribution for Effectiveness, Marketers Say
The top content formats produced by content marketers in the US are research/original data, infographics and product reviews, each created by 74% of respondents to a survey from Clutch. These were also...
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Which Emerging Market Research Methods Are Gaining Favor?
Emerging market research methods such as mobile surveys and online communities may no longer be deemed “emerging,” having well and truly broken into the mainstream, according to the latest edition of...
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How Consumers Think Brands Can Use Virtual Reality For Marketing
Despite a high degree of interest in using virtual reality to watch movies, there’s not much interest on the part of consumers when it comes to brands and advertisers using virtual reality (VR) to...
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