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Mobile App Sessions Growth Slows in 2016; Category Cannibalization Begins
Year after year, mobile app sessions growth – while slowing – has been robust if not eye-opening. But that decade-long streak seems to be coming to an end, finds Flurry in its annual report, with the...
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How Should You Advertise to Gen Z?
Millward Brown has released its latest annual AdReaction study, measuring consumer attitudes and receptiveness to advertising via a survey of almost 24,000 Gen Z (16-19), Gen Y (20-34) and Gen X...
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US Q4 E-Commerce Conversion Rates Were Almost 3 Times Higher on Desktops Than...
While smartphones’ share of e-commerce traffic continues to grow with each passing quarter, conversion rates have been slow to catch up, according to Monetate’s latest benchmark figures covering Q4...
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Majority of US Adults Live in Cell-Only Households
A slight majority (52%) of US adults now live in households with cellphones but lacking landlines, reports GfK, with this being twice the proportion from 2010 (26%). Not surprisingly, it’s Millennials...
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Half of Millennials in the US Would Consider Banking With Amazon or Google
The companies sometimes known as GAFA (Google, Apple, Facebook and Amazon) hold strong appeal with American Millennials (22-34) as potential banking destinations, according to an Accenture survey [pdf]...
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Holiday 2016 Data Hub (Updated)
Retail sales over the holiday season grew by 4% to $658.3 billion last year, above the forecasted growth rate of 3.6%, reports the NRF, which also reveals that non-store holiday sales (including...
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For Youth, “Watching TV” Evokes Netflix More Than It Does Cable & Network Brands
The definition of TV is blurring, and there are important distinctions to make when considering how youth engage with video. For example, while traditional TV viewing is down by 40% over the past 5...
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Majority of Retailers Expect to Accept Apple Pay by Year’s End
More than one-third of top North American retailers accept Apple Pay (36%) and PayPal (34%), and an additional fifth expect to accept these payment options within a year. That’s according to the 18th...
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Gen Z Likes Shopping In-Store; Seeing Items Encourages Purchases
Members of Generation Z prefer shopping in a store to shopping online, per a recent study from the NRF and IBM. In fact, virtually all survey respondents said they prefer making purchases in a store...
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Top 20 B2C Marketing Charts of 2016
From digital ad benchmarks to traditional media outlooks and the customer experience, our collection of 2016’s top B2C marketing charts (we’re breaking out B2B into its own deck this year – stay tuned)...
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Global Out-of-Home Ad Revenues Post Strongest Growth Since ’07
US out-of-home advertising revenues have been on the rise in recent years, and those increases are being seen on a global level too. New data from PQ Media indicates that out-of-home (OOH) ad revenues...
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The Brands With the Best Buzz in the US in 2016 Were…
YouGov has released its US Buzz Rankings list for 2016, revealing that Amazon again enjoyed the best public perception, for the fourth consecutive year. The study, which measures consumer perceptions...
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Social Media Represents One-Quarter of Adult Women’s Total Media Time
Among American adults, women allocate a greater share of their media time to social than any other demographic group, according to a report [download page] from Nielsen. In fact, the more than...
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The 10 Most Important Ways to Build Trust in Companies (According to Consumers)
Trust in bedrock institutions – NGOs, business, media and the government – is declining worldwide, reveals Edelman in its latest annual Trust Barometer report, and business stands “on the brink of...
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Email Click Rates Continue to Decline. Is An Increase in Marketing’s Share of...
Open rates continue to climb, but it has been more than 3 years since the last year-over-year increase in North American email click rates. That’s according to a review of quarterly email benchmark...
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How Are Marketers Improving Data Quality?
The quality of marketing data – including measurement data – continues to be an obstacle for marketers. Indeed, while improving data quality is the biggest challenge to marketing data success, it’s...
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Product Comparison Difficulties the Top Frustration With Retail Stores
Despite indications that consumers (including digital natives!) prefer shopping in-store to online, 4 in 10 consumers worldwide (31% in the US) consider shopping in stores to be just a chore that has...
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Majority of Enterprises to Increase Influencer Marketing Spending. What Goals...
Almost three-quarters (71%) of brand strategists and marketers at leading enterprises consider influence marketing to be a strategic marketing category, according to an Altimeter, Traackr and TopRank...
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Which SVOD Service is Tops in Customer Satisfaction?
Netflix tops Hulu, HBO Now and Amazon Video in overall streaming service satisfaction, reports Strategy Analytics. But HBO Now emerges as the leading subscription video-on-demand (SVOD) service across...
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Smartphones Reportedly Accounted For A Majority of Google Search Ad Clicks in Q4
Smartphones accounted for 51% of Google search ad clicks, taking a majority share for the first time in Q4 2016, reports Merkle in its latest quarterly Digital Marketing Report [download page]. By...
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