How Should You Advertise to Gen Z?

Millward Brown has released its latest annual AdReaction study, measuring consumer attitudes and receptiveness to advertising via a survey of almost 24,000 Gen Z (16-19), Gen Y (20-34) and Gen X (35-49) consumers in 39 countries. The study finds that while these generations share some attitudinal similarities – such as preference for traditional over digital advertising formats – they also offer up some distinctions. (more…)