US Q4 E-Commerce Conversion Rates Were Almost 3 Times Higher on Desktops Than on Smartphones

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Clik here to view.While smartphones’ share of e-commerce traffic continues to grow with each passing quarter, conversion rates have been slow to catch up, according to Monetate’s latest benchmark figures covering Q4 2016. Indeed, within the US, conversion rates were almost 3 times higher on computers (4.31%) than they were on smartphones (1.5%). (more…)