85% of Gen Z Uses Social to Learn About New Products, But…

There are clear differences in the choices different generations make when using social media to learn about new products, according to results from a recently-released Bluecore survey [download page]. Not too surprisingly, the younger the respondents the more likely they are to turn to a social channel for this purpose – and the more likely they are to use platforms such as Instagram and Snapchat. But don’t forget about the power of email! (more…)