Which Product Recommendation Sources Do Consumers Trust the Most?
Half of consumers trust product recommendations from a specific store or website's AI tools based on their purchase history. The post Which Product Recommendation Sources Do Consumers Trust the Most?...
View ArticleTikTok, YouTube Searches More Popular Than W-O-M for Young Social Media...
Young social media users also say they're more likely to try a product based on an influencer post than on a TV ad. The post TikTok, YouTube Searches More Popular Than W-O-M for Young Social Media...
View ArticleWhat Factors Impact Viewers’ Decision to Watch A Show?
Genre is the foundational factor, but mood and schedule also count. The post What Factors Impact Viewers’ Decision to Watch A Show? appeared first on Marketing Charts.
View ArticleCustomers Increasingly Staying Quiet About Poor Experiences
Consumers are less likely to provide direct feedback to companies and more likely not to tell anyone about their bad experience.
View ArticleShoppers Still Prize Authenticity from Influencers
In line with their search for authenticity, consumers - particularly young ones - value user-generated reviews on retailers' sites.
View ArticleBrand Reputation Figures Prominently in Marketers’ Software Vendor Selection...
When forming an initial consideration set for a software purchase, marketing decision-makers rely on brands' reputation and industry prominence.
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