Millennials Are Increasingly Using Various Methods to Search for Things Online
About 1 in 6 Millennials has used an image search tool in the past month. The post Millennials Are Increasingly Using Various Methods to Search for Things Online appeared first on Marketing Charts.
View Article2 in 3 Likely to Abandon a Brand After a Poor Customer Service Experience
Consumers appear slightly more likely to post reviews about good than bad customer service experiences. The post 2 in 3 Likely to Abandon a Brand After a Poor Customer Service Experience appeared first...
View ArticleHow Professional Services Buyers Look for Work-Related Information
The use of social media to search for work-related topics has plunged. The post How Professional Services Buyers Look for Work-Related Information appeared first on Marketing Charts.
View ArticleWOM: Recommendations from Family & Friends Still Hold Great Sway
About 7 in 10 adults say they've bought products or services based on recommendations from family. The post WOM: Recommendations from Family & Friends Still Hold Great Sway appeared first on...
View ArticleMost TV Viewers Say They’re Tolerant of Ads
More than 1 in 4 who watch AVOD/FAST services say that they do so because they're willing to watch ads for the content, but not pay for it. The post Most TV Viewers Say They’re Tolerant of Ads appeared...
View ArticleAre Brands Doing A Good Job of Supporting Diverse Communities?
Creating inclusive ads and content is one way that brands can demonstrate support for diverse communities. The post Are Brands Doing A Good Job of Supporting Diverse Communities? appeared first on...
View ArticleWhat Makes An Online Review Helpful, and Why Do People Leave Them?
More will review after an excellent than terrible experience, but a significant portion will complain about the latter. The post What Makes An Online Review Helpful, and Why Do People Leave Them?...
View ArticleWhere Are Millennials Getting Shopping Inspiration These Days?
Celebrities and digital influencers aren't top sources of shopping inspiration. The post Where Are Millennials Getting Shopping Inspiration These Days? appeared first on Marketing Charts.
View ArticleMore Consumers Report Engaging with QR Codes in TV Ads
3 in 10 adults in the US and Canada report having used their phone to scan a QR code in a TV show or commercial. The post More Consumers Report Engaging with QR Codes in TV Ads appeared first on...
View ArticleThese Brands Got the Most Love in Word-of-Mouth Conversations in 2022
It was a good year for Trader Joe's. The post These Brands Got the Most Love in Word-of-Mouth Conversations in 2022 appeared first on Marketing Charts.
View ArticleWord-of-Mouth Seems to be More Influential Among Older than Younger Adults
A sizable portion of 18-29-year-olds report turning to TikTok for research before making a big purchase. The post Word-of-Mouth Seems to be More Influential Among Older than Younger Adults appeared...
View ArticleHere’s How US Adults Discover Apps, and Why They Keep Using Them
Most consumers will decide whether to keep or delete an app within the first couple of times using it. The post Here’s How US Adults Discover Apps, and Why They Keep Using Them appeared first on...
View ArticleAsian-Americans Are Active in Talking About Brands
Asian-Americans discuss 16% more brands per week than the average. The post Asian-Americans Are Active in Talking About Brands appeared first on Marketing Charts.
View ArticleConsumers Trust Reviews Far More Than Influencers
More than twice as many adults distrust information from influencers as trust it. The post Consumers Trust Reviews Far More Than Influencers appeared first on Marketing Charts.
View ArticleConversations About Brands Tend to Be More Positive When Face-to-Face Than on...
Almost one-quarter of major brands are experiencing political polarization, judging by net sentiment in conversations about them. The post Conversations About Brands Tend to Be More Positive When...
View ArticleHeavy Radio Listeners Have Plenty of Brand Conversations. Which Categories Do...
Heavy radio listeners are 25% more likely than average to be every consumer influencers. The post Heavy Radio Listeners Have Plenty of Brand Conversations. Which Categories Do They Like to Talk About?...
View ArticleAgencies Report Negative Impact of the Economy, Say Obtaining New Business is...
It's a tough environment for agencies this year, with 58% saying they've found it harder to obtain new business. The post Agencies Report Negative Impact of the Economy, Say Obtaining New Business is...
View ArticleHow Many Americans Are In-Market for A New Vehicle?
The US (37%) lags the 10-country average (49%) in auto in-market status. The post How Many Americans Are In-Market for A New Vehicle? appeared first on Marketing Charts.
View ArticleWorkplace Software Buyers Rely on A Variety of Info Sources
Decision-makers rely heavily on others' opinions, whether via word-of-mouth, social media, or review sites. The post Workplace Software Buyers Rely on A Variety of Info Sources appeared first on...
View ArticleHow Likely Are Consumers to Share Good and Bad Customer Experiences?
Consumers around the world seem to be a little more likely to share very good than very bad experiences. The post How Likely Are Consumers to Share Good and Bad Customer Experiences? appeared first on...
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