How Are Hispanics Shopping for Beauty & Cosmetics Products?
When it comes to purchasing cosmetics, Hispanic-Americans look to companies that not only are diverse in their skin tone offerings but also offer versatility. Here’s a closer look at what Hispanics in...
View ArticleHow Does Customer Experience Affect Loyalty Behaviors?
Just 1 in 8 customers would recommend a company after they experienced very poor customer experience according to recent data [download page] from XM institute. Here’s a look at what else the report...
View ArticleW-O-M Still Reigns; Influencers Inspire New Brand Trials More Than Celebrities
One-third (33%) of consumers think celebrities have a minimal impact on their purchase decisions, according to recent data from Bluecore. At a time when online shopping habits have never been more on...
View ArticleSubject Matter Expertise A Growing Factor for B2B Buyers When Evaluating Vendors
The percentage of B2B buyers evaluating vendors by their knowledge of the industry/subject matter expertise has risen sharply in the past couple of years, according to Hinge Marketing’s latest report...
View ArticleStreaming Video Discovery Driven Organically; Pay-TV Relies on Ads
Although more viewers are turning to online as their default source for viewing shows, many are still opting for traditional TV. That said, how viewers tend to discover new shows also varies depending...
View ArticleA New Breed of B2B Decision-Makers?
The way B2B companies do business has evolved. With more emphasis being put on digital transformation that has only been exacerbated by COVID-19 and changing customer behaviors, B2B decision-makers are...
View ArticleHow Do People Come to Be “Visible Experts” in Their Field?
The majority (56.1%) of Visible Experts’ clients say they learn just from working with the expert, but they also experience a variety of other benefits, according to a recent report [pdf] from Hinge....
View ArticleShoppers Say Visual UGC is Influential in Their Purchase Behavior
Consumers find reviews a useful resource when they are considering purchasing a product, and with more shoppers including their own photos and videos as part of their review, brands are likely to...
View ArticleThe Vast Majority of Word-of-Mouth About Brands Still Takes Place Offline
Word-of-mouth (WOM) has long been a major player when it comes to learning about brands and making a purchase decision. While total offline WOM impressions have modestly increased since 2007, something...
View ArticleGen Xers Turn to Search for Product Research, Brand Discovery
At a time when brand and product information can be found through an array of channels, Gen X consumers lean towards discovering and researching new brands through search. This is according to a report...
View ArticleWhich Brands Were the “Most Loved” Last Year?
Trader Joe’s tops the list of most loved brands offline, while Great Value is considered the most loved brand online in 2020. Here’s how other brands fared in an analysis [press release] of top brands...
View ArticleHere’s How People Say They Discover New Music
When it comes to sources for discovering new music, US adults are most likely to turn to radio, and music apps such as Spotify, Pandora and Apple Music. This is per a survey of almost 8,000 US adults...
View ArticleThe Importance of Brand Trust
Trust is a key component of brand loyalty. Consumers are willing to recommend a brand they trust to a friend (90%), to buy from a trusted brand more often (88%) and to choose a trusted brand over...
View ArticleHalf Say Advertising is Important in the Buying Decision
When shoppers are going through the process of shopping and purchasing items, advertising has importance, but not as much as some other factors in influencing buying decisions. A survey from Ipsos...
View ArticleGen Z Touts High Purchase Influence of TikTok Videos
A few years ago, research showed that Gen Z were making more transactions, on average, than older age groups, as well as staying relatively competitive with those older consumers when it came to the...
View ArticleMajority Say They Trust Review Sites to Some Degree
Consumers put more trust in customer reviews than other sources of product information, even if reviewers are more apt to leave a good review than a bad one. Recent data from YouGov shows that this...
View ArticleThese Brands Got the Most Love in Word-of-Mouth Conversations in 2021
2020's top brands for online and offline word-of-mouth were both replaced in the latest rankings. The post These Brands Got the Most Love in Word-of-Mouth Conversations in 2021 appeared first on...
View ArticleGen Zers Are Most Likely to Recommend These CPG Brands
Doritos, Dove (Skincare), Hershey, M&M's, and Reese's were on the top 10 lists for Gen X, Gen Y, and Gen Z. The post Gen Zers Are Most Likely to Recommend These CPG Brands appeared first on...
View Article4 in 10 Discover New Products and Services via TV Ads
Meanwhile, some 18% of podcast listeners ages 16 and older surveyed in Q4 said that they discovered new products and brands via ads heard during podcasts. The post 4 in 10 Discover New Products and...
View ArticleMost Americans Recognize Familiar Songs in Ads
About 7 in 10 American adults say music is important to their identity, and roughly 6 in 10 say it's important to their culture. The post Most Americans Recognize Familiar Songs in Ads appeared first...
View Article