Affluents Are Willing and Able Influencers
Prior to making a purchase, many Americans look for the advice of others before forking out their hard-earned dollars. Many seek the opinions of friends or family members first, while others look to...
View ArticleThe 10 Brands Topping the US Customer Advocacy Rankings in 2019
There have been some surprising changes to this year’s top US brand advocacy rankings. The Mayo Clinic tops YouGov’s latest annual rankings and is 1 of an impressive 7 healthcare brands that made the...
View ArticleWhy Do Americans Donate to Charity?
Three-quarters (75%) of American adults say they donate money to charity yearly, with 28% saying they donate between $100-$499 every year. So, what drives Americans to give money to charity? Here’s...
View ArticleConsumers: Brands’ Response to a Crisis Influences Loyalty
In a time when negative information about a brand, whether factual or manufactured, can travel quickly, brands are expected to act swiftly and effectively to a crisis. Indeed, a recent report [download...
View ArticleConsumers Find It Harder to Trust Companies – But Are They Being Hypocritical?
More than two-thirds (67%) of adults from across the globe say they have higher expectations for brands than they did in the past, with 7 in 10 US consumers (71%) saying that poor customer service...
View ArticleThese Brands Enjoyed the Best ‘Buzz’ in 2019
When it comes to brands with buzz, Netflix is still holding strong at the top of the list after ending Amazon’s 5-year reign last year, per YouGov BrandIndex’s latest brand Buzz report covering 2019 in...
View ArticleFewer Consumers Will Stay Quiet About a Bad Experience Than a Good One
With consumers feeling less loyalty towards brands and the power of word-of-mouth remaining a strong influencer in purchase decisions, it’s vital for businesses to offer an outstanding customer...
View ArticleConsumers Ascribe Greater Purchase Influence to Peers Than Ads
Recommendations from friends and family have always ranked as one of the biggest influencers when it comes to purchasing decisions, as have online reviews. Horowitz’s most recent report, concerning the...
View ArticleHere Are the Top Brands US Customers Would Recommend
Word-of-mouth remains one of the greatest influencers when it comes to where to shop and what to purchase, with almost half (47%) of consumers saying that it is a very important factor when it comes to...
View ArticleMarketers Are Looking for Innovative Ideas and Strategic Direction from Agencies
Although many businesses are bringing agency work in-house, talent gaps have led some businesses to rely on outsourcing. A new report [download page] from Ascend2 explores agency trends, finding that...
View ArticleSuspicion of Fake Reviews Turns Off Potential Customers
The way consumers feel about fake reviews is a key factor in understanding how trust influences people’s purchase decisions. Recent data from Bazaarvoice found that 54% of consumers across 5 countries...
View Article2019’s Most Loved B2C Brands Differ in Online and Offline Conversations
Nintendo Switch tops the list of most loved brands offline, while American Family is considered the most loved brand online. Here’s how other brands fared in an analysis [press release] of top brands...
View ArticleWhich Ad Touchpoints Give the Most Positive Brand Impression?
When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule the roost among paid media. And, a new report from GroupM shows that despite the...
View ArticleData Hub: Coronavirus and Marketing [Updated]
Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of...
View ArticleThese Were the 10 Most “Talkworthy” Marketing Campaigns in 2019
AARP and Playstation made waves with their marketing campaigns last year in terms of conversation offline and online, respectively, it seems. New data from Engagement Labs shines a light on the brands...
View ArticleFriends and Family Still the Most Trusted Sources of Brand Information
Advertising is the least trusted source of information about brands and services among consumers, according to a recent report from Kantar Media. As advertising becomes increasingly targeted based on...
View ArticleWhy Do People Follow Brands On Social Media?
Consumers lean on a number of factors when they are looking for new accounts to follow or like on social media. A new report [download page] from Sprout Social shows that many are influenced by...
View Article1 in 3 Viewers Discover New TV Shows and Movies Through Social Media
As many people will testify, a common topic of water cooler conversion is what people have been watching on TV – though the decline of linear TV has dampened that trend in recent years. And as lockdown...
View ArticleConsumers Have Adopted New Habits Since the Pandemic, but Don’t Think They’re...
The COVID-19 pandemic has transformed consumers’ lives in a multitude of ways, including changes to daily habits. New data from Hub Research explores what some of these new habits look like, as well as...
View ArticleConsumers Shown to Say, Stay and Spend More With Loyalty Programs
More than 6 in 10 consumers modify their spending in order to maximize loyalty program points, according to figures in Bond’s latest annual Loyalty Report [download page] for 2020. The report takes a...
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