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Impact of Trust in Businesses on Consumer Actions
Source: Edelman Notes: Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months, reports Edelman, while 42% have criticized companies they don’t trust....
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Top 10 Marketing Charts of the Month – January 2016
This month’s quick-hit set of top charts includes the following topics: 2016 budget shifts by channel; email marketers’ top initiatives; why consumers share content online; top app download...
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Friday Research Wrap, 2/12/16
Valentine’s Day spending is expected to reach $19.7 billion this year, up by more than 4% from last year and representing the highest mark in the NRF’s decade-long survey history. The increase is the...
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Which Ad Formats Do Consumers Feel Are Most Effective For Influencing Voter...
Source: Kelly Scott Madison (KSM) [pdf] Notes: Only a minority (42%) of US adults report being at least somewhat interested in political ads, according to results from a Kelly Scott Madison survey...
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Top Drivers For Launching A Branded Online Community
Source: Leader Networks / CMX Media Notes: Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have...
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How Do US Teens Hear About New Brands?
Word-of-mouth (62%) edges TV ads (61%) and online ads (61%) as the leading way by which teens hear about new brands, according to a new retail-oriented survey from Ebates. The results indicate that...
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Pharma Brands Encounter Trust Issues
Fewer than 1 in 3 US consumers would trust completely (9%) or a good amount (22%) a website about a disease that is sponsored by a pharmaceutical company, while 1 in 5 would not trust the website at...
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What Benefits and Challenges Do Brands See With Employee Advocacy Programs?
Employee advocacy is one of the fastest growing social business programs, per a report last year from the Altimeter Group. A new study from Altimeter [download page] delves further into social media...
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Youth Now Say They’re More Likely to Use Snapchat Than Facebook or Instagram
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [pdf] from Edison Research and Triton Digital. While Facebook...
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Consumers Across Age Groups Ascribe Strong Purchase Influence to Word-of-Mouth
Source: Deloitte Notes: Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations, per respondents to a Deloitte survey. Looking at other...
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Top 10 Marketing Charts of the Month – March 2016
This month’s quick-hit set of top charts includes the following topics: Google AdWords benchmarks; most effective digital tactics; Snapchat use among youth; teens’ brand discovery vehicles; core...
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[STUDY] Marketing Financial Services to Millennials
Millennials present apparent contradictions to financial services marketers: they’re underbanked but increasingly using financial institutions for non-account purposes; and while open to...
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Mobile Captures Larger Share of Growing US Online Ad Spend
Online ad spending continues its rapid growth in the US, up 20% in 2015 to reach almost $60 billion, per the latest revenue report [pdf] from the Interactive Advertising Bureau (IAB) and...
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Only 1 in 5 Consumers Globally Feel That Brands Are Open and Honest. Why Does...
Brands are facing an “authenticity deficit,” according to a new report from Cohn & Wolfe, which finds just 22% of consumers surveyed around the world agreeing that brands and companies today are...
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Research Shows Shifts in Young Mothers’ Brand Conversations
Young mothers (aged 18-34) still mostly talk about brands in face-to-face conversation, but online conversations have grown in recent years, per new data from Keller Fay Group, an Engagement Labs...
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B2B Tech Content Marketing: Which Content, When?
Which pieces of content are most valuable to B2B technology buyers and at which stage of the customer journey? What matters to buyers from different generations and how do they differ? These and...
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These Financial Search Terms Are Key For Millennials
Millennials comprise the majority of new primary banking relationships, making them a critical component of financial institutions’ marketing strategies, according to a recent study from...
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Millennials Rely on W-O-M More Than Other Adults When Researching Consumer Goods
Consumers across generations are most likely to use online product reviews to research a consumer goods product or brand before buying, according to a Salesforce Research report [pdf]. Based on a...
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1 in 4 Conversations About Brands Reference Online Content
Face-to-face is still the dominant form of word-of-mouth, accounting for 72% of brand-related conversations last year, according to a report [download page] from Engagement Labs. While online...
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Top 10 Marketing Charts of the Month – June 2016
This month’s quick-hit set of top charts includes the following topics: media marketing sizing; print newspaper trends; email response rates by hour; social media marketing trends; Facebook ad...
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