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How SMBs Feel Tech Vendors Can Improve the Buying Experience
Source: SMB Group Notes: For both small and medium-sized businesses, the provision of a consistent cross-channel experience and clear articulation of how the solution helps improve specific business...
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Which B2B Lead Acquisition Channel Converts Best?
Source: Marketo Notes: Word-of-mouth works in B2C marketing and it sustains its power in the B2B world too, according to a Marketo analysis of lead-to-opportunity conversion rates across its customer...
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Face-to-Face Tops Social As W-O-M Vehicle
Both Millennials and Gen Xers say they’re more likely to spread the word about their favorite brands and products face-to-face than via social media, according to results from a CrowdTwist study...
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Games and Music the Preferred App Categories Among Older Teens
A majority of “Millennial teens” (16-19) say that a recommendation from a friend or family member would influence them to try a new mobile application, making this a bigger influencer than social media...
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Online Customer Reviews Remain Highly Influential in Consumers’ Local...
North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year, according to...
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Top 10 Marketing Charts of the Month – August 2015
This month’s quick-hit set of top charts includes the following topics: email marketing’s influence; top email subject line keywords; mobile email engagement; search ranking factors; social platform...
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Friday Research Wrap, 9/11/2015
Who has the most emotional response to online video ads? Apparently it’s young men, according to recent research from Unruly. Of 18 emotional responses to video ads, males aged 18-34 had the highest...
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How Americans Spend on Music
A slight majority (52%) of Americans’ spending on music goes to live events, says Nielsen [download page] in reporting the results of a recent survey. Admission to live music concerts represents the...
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Trust in Advertising: Who’s Got It, and For What Formats?
Nielsen has released its latest “Global Trust in Advertising” report [download page], a biennial examination of the different forms of advertising that consumers around the world trust and act upon....
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How Do Consumers Say They’d Respond to Positive Customer Experiences?
Some 82% of consumers have had a positive experience with a company recently, finds Verint [download page] in a survey of 18,038 respondents across 9 countries. Consumers were most likely to attribute...
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Authenticity and Design: How Consumers Feel About Online Content
A slight majority (53%) of US consumers agree that, compared to 5 years ago, there is too much content out there, and 45% wish they could frequently “unplug” from all content and devices. While most...
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What Influences the Marketing Technology Buying Decision?
Marketers tend to personally consider themselves as early adopters or in the early majority when it comes to technology adoption, but they’re more likely to see their companies as being in the late...
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Top 10 Marketing Charts of the Month – October 2015
This month’s quick-hit set of top charts includes the following topics: trust in advertising and various content sources; teens’ most important social networks; email open rates by time of day; when...
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Friday Research Wrap, 11/6/15
B2B media industry revenues grew by 3.9% year-over-year during the first half of 2015 to surpass $14 billion, according to the latest ABM Business Information Network (BIN) report, exceeding 2014’s...
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How Do Consumers Decide What to Watch on TV?
Source: PricewaterhouseCoopers (PwC) [pdf] Notes: Beyond viewing TV shows that they’ve already watched in the past, consumers are most apt to make decisions about their TV content from channel surfing...
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Top 25 Marketing Charts of 2015
2015 brought with it the emergence of new trends along with the continuation and acceleration of others. This collection of our most popular charts of 2015 covers some of the year’s biggest stories and...
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Marketing to Young City Solos
Highly educated and with above-average discretionary spending, Young City Solo households are an appealing consumer segment for marketers targeting young urban professionals with active lifestyles....
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What Prompts Smartphone Users to Download Apps – and Why Do They Delete Them?
Roughly one-third of smartphone users aged 13-64 replace apps on their device at least a few times a week, and around half (52%) do so at least once a month, according to a new report from Yahoo. The...
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Amazon Tops US Brand Buzz Rankings Yet Again; Netflix Leads Among Millennials
YouGov has released its US Buzz Rankings list for 2015, showing that Amazon enjoyed the best public perception for the third consecutive year. The study, which measures consumer perceptions of brands,...
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Which Sectors, News Sources and Spokespeople Do Consumers Trust the Most?
Trust in the institutions of government, business, media and NGOs has increased across the globe, reports Edelman in its latest annual Trust Barometer report. However, trust in these institutions lags...
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