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Top 10 Marketing Charts of the Month – January 2017
This month’s quick-hit set of top charts includes the following topics: traditional TV viewing trends; advertising to Gen Z; social media’s purchase influence; e-commerce and m-commerce popularity;...
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Traditional Media No Longer Most Trusted For News and Information
Traditional media is no longer the most trusted source of news and information around the world, according to the latest annual Edelman Trust Barometer. The study surveyed 6,000 “informed publics” aged...
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Top 10 Marketing Charts of the Month – January 2015
This month’s quick-hit set of top charts includes the following topics: marketers’ most pressing challenges; trusted sources of news; customer service pain points; analytics driving campaign changes;...
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Weekend Reading, 2/20/15
More than 7 in 10 agencies believe that online video advertising is either as effective (41%) or more effective than TV (31%), finds BrightRoll [pdf] in a survey of 120 agency respondents, although a...
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Which Digital Channels Are Marketers Best Able to Measure for ROI?
Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities, according to a recent study. Now, a...
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Hispanics More Likely to be Influenced by Family, Online Ads
Source: Specific Media [pdf] Notes: Hispanics are more receptive to online advertising than non-Hispanics, but also rely more on their family when making purchase decisions, details a recent Specific...
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How Do Millennial B2B Buyers Research and Select Vendors?
When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus,...
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Consumers on the Ideal Customer Experience
Consumers (aged 18-65) around the world are most likely to identify an “ideal” customer experience with companies’ fast responses to inquiries or complaints (47% citing as a top-3 element) and a simple...
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Consumers: W-O-M, TV Ads Have Broadest Purchase Influence
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media, finds Deloitte in recently-released survey results [pdf], which show 8 in 10 Americans aged 14+...
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What Motivates Smartphone Users to Download and Use Apps?
Word-of-mouth is a key driver of smartphone application discovery and a leading reason why users download apps, details Google [pdf] in a study conducted with Ipsos MediaCT. But downloads don’t...
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Consumer Perception of Retailers’ Data Security Impacts Loyalty, W-O-M
Source: CFI Group [download page] Notes: Slightly fewer than one-third of consumers say they are “very confident” in retailers’ ability to keep their private information secure, although another 38%...
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What Wins Customers Back After A CX Failure?
Roughly 3 in 4 consumers surveyed across 9 countries have experienced their “worst CX failure” within the past 2 years, according to a report from SDL. Customers most often ascribed failures to the...
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Which Advertising Channels Have the Biggest Purchase Influence on Millennials?
TV ads continue to lead the way among paid media in influencing Millennials’ purchases, according to a newly-released study from MarketingCharts. The report – “Advertising Channels With the Largest...
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Half of Consumers Have Talked to Friends and Family About Companies’ CSR Efforts
Source: Cone Communications / Ebiquity [pdf] Notes: Some 47% of consumers surveyed across 9 countries say that they’ve told friends or family about a company’s corporate social responsibility efforts...
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Top 10 Marketing Charts of the Month – May 2015
This month’s quick-hit set of top charts includes the following topics: smartphone app download motivations; channels driving calls to businesses; important audience targeting types; email read rates...
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Teens’ Top Sources of Health Information
Parents are the top source of health information for teens (13-18), 55% of whom say they get “a lot” of health information from them, according to a study [pdf] from Northwestern University. While...
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How Do Consumers Find Out About New Products?
Consumers’ top purchase influencers are also their top sources of new product awareness, according to results from a recent Nielsen report [download page]. The study, based on a survey of 30,000...
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Direct Mail A Top Purchase Influencer For Baby Boomers
Various recent reports have urged marketers to place more focus on Baby Boomers, who are sometimes neglected in favor of the Millennial generation. For example, a recent Forrester Research report noted...
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US Brand Buzz Rankings in H1 2015
Amazon (Buzz Score of 30) is atop the brand buzz rankings again according to the YouGov BrandIndex, which measures consumer perceptions of brands. The list, covering the first half of 2015, finds...
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Top 10 Marketing Charts of the Month – July 2015
This month’s quick-hit set of top charts includes the following topics: sources of new product awareness; digital tools impacting retail shoppers; Baby Boomers’ top purchase influencers; trust in...
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