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[REPORT] Social Advertising Makes Big Headway As Consumer Purchase Influencer
Social media ads have seen rapid spending increases in recent years, and that increasing flow of money is having a profound effect on social advertising’s status as a consumer purchase influencer....
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11 Stats to Inform Your Marketing and Advertising in Canada
How likely are digital ads to reach their intended targets in Canada? The broader the target, the better, according to recent data from Nielsen, which found that ads targeted to 18-49-year-olds were...
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Getting to Know Gen Z’s Shopping Behaviors
Those poor Millennials. They don’t even like their own moniker, and now they’re in danger of being supplanted in the marketer popularity stakes by Gen Z. As it stands, though, right after (perhaps)...
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These Brands Are Enjoying the Best Buzz So Far This Year
New data from YouGov BrandIndex reveals the brands that had the best “buzz” in the first half of this year. It’s a good list to be on, considering that word-of-mouth tops all paid media in purchase...
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Branded Content Seen More Effective Than Pre-Rolls For Various KPIs
Branded content – such as educational online video series or TV show brand integrations – is more effective than pre-rolls in driving a variety of KPIs including brand recall and purchase intent,...
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Radio Ads Garner Gen X’s Attention
Yahoo calls them “the most influential generation” – but they’re also often overlooked by advertisers in favor of both their younger (Millennial) and older (Boomer) counterparts. In a new study,...
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Top 10 Marketing Charts of the Month – July 2016
This month’s quick-hit set of top charts includes the following topics: traditional TV viewing trends; youths’ biggest purchase influencers; most hated online ads; marketers’ biggest challenge; CMOs’...
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Word-of-Mouth Key Influence in Business Software Purchase Decisions
Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software, according to recent research from HubSpot. Indeed,...
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Why Word-of-Mouth Should Be A Key Focus of Your Hispanic Marketing Strategy
Word-of-mouth is the leading influencer of consumer purchase decisions in the US, topping all paid advertising channels. New research from Keller Fay Group, an Engagement Labs company, shows that...
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1 in 3 Consumers Say Brand Advertising Influences Their Purchases
Some 35% of North American consumers say that ads from brands influence them to make purchases, according to a CMO Council study [download page] sponsored by Bazaarvoice. Once again, word-of-mouth...
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9 in 10 US Consumers Say They Read Online Reviews About Local Businesses
About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year, making this the leading method for recommending local businesses, according to the...
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How Are Consumers Finding and Watching Their New Favorite TV Shows?
Online players are catching up with traditional TV as the main sources of consumers’ favorite TV shows, indicating that online video services’ investments in original programming are paying off, per...
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Email Reigns As Most Popular B2B Customer Acquisition Channel, But W-O-M Has...
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers, according to The State of Pipeline Marketing Report 2016 [download page] from...
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How Local Advertisers’ Best Customer Acquisition Sources Have Changed in the...
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011, according to a new report [download page] from Borrell...
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How Do Millennials and Boomers Vary in Their Shopping Attitudes?
Retailers focus much of their efforts on Millennials, but could be ignoring the generation with the most “clout,” according to a report from COLLOQUY that uncovers some differences in the shopping...
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Usefulness of Web, Apps Drives Digital Satisfaction for US Consumers
The usefulness of websites and applications is a far bigger driver of US consumers’ digital satisfaction than privacy and trust in the credibility of information, according to a new Intent Lab...
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These 10 Brands Have the Highest Consumer Advocacy Ratings in the US
YouGov BrandIndex has debuted a new brand advocacy ranking, based on consumer likelihood to recommend more than 1,500 major brands. The results show that medical brands dot the list of the top 10...
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Which Connected Devices Have the Highest Rates of Ownership – and Purchase...
Almost half (47%) of US adults own a connected/smart TV or streaming device, making these the most commonly owned devices of 9 emerging technologies tracked by the IAB in a recent report [pdf]. Among...
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4 in 10 Adults Say They’ve Bought Something They Saw on Social Media
Social networks are widely used in the US, as a recent MarketingCharts study indicates that more than 2 in 3 US adults use social media on a weekly basis. And there’s reason to believe that social...
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Gen Z Likes Shopping In-Store; Seeing Items Encourages Purchases
Members of Generation Z prefer shopping in a store to shopping online, per a recent study from the NRF and IBM. In fact, virtually all survey respondents said they prefer making purchases in a store...
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