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Enterprise-Class Advertisers’ CTRs, by Channel and Device, in 2015
Source: Marin Software [download page] Notes: Smartphones continue to lead the way in click-through rates across channels for enterprise-class advertisers, per Marin Advertising’s latest mobile...
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What Data Sources Do Marketers Use to Build Their Audiences for Paid Facebook...
Source: Experian Marketing Services [download page] Notes: More than 8 in 10 marketers around the world use Facebook advertising as part of their marketing strategy, per results from the latest annual...
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What Concerns Do Advertisers Have With People-Based Advertising?
Almost half (48%) of North American advertisers agree that the current model for display advertising is broken, per results [download page] from an Econsultancy study in partnership with Signal....
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Top 10 Marketing Charts of the Month – March 2016
This month’s quick-hit set of top charts includes the following topics: Google AdWords benchmarks; most effective digital tactics; Snapchat use among youth; teens’ brand discovery vehicles; core...
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Smartphone Owners’ Openness to Transactional Messages, by Industry
Source: Vibes [download page] Notes: More than 8 in 10 smartphone owners claim that service-based messaging has at least some impact on their decision to choose one company over another, according to a...
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UK Company Marketers Rate Email Best For ROI
Source: Econsultancy / Adestra [download page] Notes: Email tops SEO as the channel that most UK company marketers rate as “excellent” or “good” for ROI (at 73% and 67%, respectively), per the latest...
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Ad Clutter A Bigger Problem on Smartphones Than Desktops, Millennials Say
Source: Interactive Advertising Bureau (IAB) / Tremor Video / Millward Brown Digital [pdf] Notes: Almost half of Millennials (18-34) feel that there are too many ads on their smartphone, compared to...
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Do Commuters Listen to AM/FM Radio Ads In the Car?
Source: Edison Research Notes: 9 in 10 commuters listen to traditional AM/FM radio while in their car on the way to work, finds Edison Research in newly-released survey results, with AM/FM radio easily...
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What Are Organizations’ Top Data-Driven Marketing Goals and Challenges?
Company marketers see an improved customer experience as their top goal for using data in marketing, while agencies are slightly more focused on identifying new audiences and customers, according to a...
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[Study] Marketing Financial Services to Millennials
Millennials present apparent contradictions to financial services marketers: they’re underbanked but increasingly using financial institutions for non-account purposes; and while open to...
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Subscription Video-on-Demand Churn, by Service
Source: Parks Associates Notes: Almost two-thirds (64%) of US broadband households subscribe to an OTT service, reports Parks Associates. Netflix easily leads the pack, reaching 52% of US broadband...
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What Are the Strongest Amazon Search Ranking Factors?
Source: Ripen eCommerce Notes: While no single factor has a very strong correlation with search rankings, Amazon’s sales rank has the highest correlation with search success on the platform, according...
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Teens: Snapchat Now Tops Instagram As “Most Important” Social Network
Teens continue to shift their perceptions of their “most important” social network. First it was Facebook (early 2013), then Twitter (late 2013), and then Instagram (early 2014). The latest flavor du...
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What Strategic Programs Will Define Marketing Departments in 2020?
Almost 9 in 10 CMOs and senior marketing executives from around the world believe that they will own the end-to-end customer experience by 2020, per results from an Economist Intelligence Unit (EIU)...
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Mobile Now Accounts For 1 in Every 6 US Retail Dollars Spent Online
Source: comScore [download page] Notes: Digital commerce spending grew to comprise 15% of US consumers’ discretionary spending in Q4 2015, an all-time high, per a comScore report. While total digital...
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Friday Research Wrap, 4/22/16
Some 74% of adult mobile device owners claim to want to receive messages from a store or business during a visit, per a survey of 2,115 US adults (18+) from Euclid Analytics. However, giving consent...
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Global Box Office Revs, US In-Theater Ad Spend Both Hit Records in 2015
Source: Motion Picture Association of America (MPAA) [pdf], Cinema Advertising Council (CAC) [pdf] Notes: Global box office revenues reached a record $38.3 billion in 2015, up 5% from the prior year...
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US Millennials Shift Preference From Spending to Saving Money
Source: Gallup Notes: Almost two-thirds of 18-29-year-olds in the US prefer saving money (66%) as opposed to spending (33%) it, based on a Gallup review of surveys conducted from 2014 through 2016....
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What Are the Most Critical Digital Marketing Technology Capabilities?
Source: Forbes Insights / Oracle Marketing Cloud [download page] Notes: Some 62% of brand and agency representatives around the world are satisfied (top-2 box score on a 5-point scale) with how well...
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Which Financial Services Brands Have The Best Equity With Consumers?
Source: The Harris Poll Notes: The Harris Poll recently released results from its 28th annual EquiTrend Study, which ranks brands based on their brand equity (familiarity, quality and purchase...
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