[Study] Marketing Financial Services to Millennials

Millennials present apparent contradictions to financial services marketers: they’re underbanked but increasingly using financial institutions for non-account purposes; and while open to non-traditional brands, they choose the big 3 at a greater rate than the population at-large. In a new study, “Marketing Financial Services to Millennials”, MarketingCharts explores the over-arching financial themes faced by America’s youth, as well as the opportunities and challenges inherent in marketing to this generation. (more…)