Which Financial Services Brands Have The Best Equity With Consumers?

Source: The Harris Poll

Notes: The Harris Poll recently released results from its 28th annual EquiTrend Study, which ranks brands based on their brand equity (familiarity, quality and purchase likelihood) with surveyed consumers. Within the financial services industry, Fidelity Investments (discount brokerage), The Vanguard Group (investment), CHASE Bank (national bank), Visa (payment card), TurboTax (tax preparation) and Blue Cross and Blue Shield (health insurance) topped their respective categories once again. (more…)