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CMOs Still Report Little Impact From Mobile & Social, But Expect Spending Growth
Chief marketing officers in the US remain bullish on the future of mobile and social media marketing, but they’re not so sure about the current impact on the bottom line. That’s according to the latest...
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TV Viewers Say OTT-Like User Interface Could Stem Cord-Cutting
About half of TV content viewers are at least considering changing cable/satellite providers or canceling their service in the next 12 months, per results of a Digitalsmiths survey [download page] of...
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These Social Media Behaviors Are Turning Off Your Followers
It’s a tough world out there: a recent study from Sprout Social shows that brands need to strike a very delicate balance with their social media promotions or risk losing their followers. Case in...
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Netflix Tops Streaming Video Service Satisfaction Ratings
Streaming video service users are the most satisfied with Netflix, according to the J.D. Power 2016 Streaming Video Satisfaction Study, which notes that Netflix had particularly high scores for...
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Email-Driven Conversions Highest on the Weekend
For email marketers, mid-week may provide the best engagement rates, but the weekends are when conversions are highest. That’s according to Yesmail, which included a day-of-the-week analysis in it...
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Social Media Influences TV Viewing Decisions for 4 in 10 Adults
Slightly more than 4 in 10 adults in the US and Canada profess to choosing a TV show or movie at least sometimes because of the buzz it’s getting on Facebook, Twitter or other social networks. That...
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Online Radio A Key Medium For Reaching Hispanics
Hispanics are a rapidly growing influence in the US, details Nielsen in a new report [download page] covering the rise of the US Hispanic population. Noting that the Hispanic population is expected to...
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App Install Ads Comprise 1 in 4 iOS Impressions on Instagram
The vast majority of iOS ad impressions on Instagram and Pinterest continue to direct users to the mobile web, although app install ads are making some inroads, details Sensor Tower in its latest...
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B2B Email Still Very Desktop-Heavy
The world may be going mobile, but don’t tell that to the business products and services category, which remains very much desktop-driven in its email behavior. Indeed, 7 in 10 emails sent by business...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – August 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Multimedia Websites – August 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – July 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform TV Websites – August 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Print Media Websites – August 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Millennials Give Higher Brand Equity to Banks Than Do Older Adults
Millennials have a strong connection with their banks, says The Harris Poll in revealing the banks with the highest brand equity this year. In fact, Millennials give national and super regional banks a...
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Media Universe Update: Smartphones Grow As Dominant Form of Internet Access
While traditional TV (live + DVR/time-shifted TV) and AM/FM radio still have the widest monthly reach of any media among Americans, the biggest trend emerging from Nielsen’s latest look at the media...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – August 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Real Estate Websites – August 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Travel Destination and Accommodation Websites – August...
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – August 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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