About half of TV content viewers are at least considering changing cable/satellite providers or canceling their service in the next 12 months, per results of a Digitalsmiths survey [download page] of more than 3,000 adults in the US and Canada. Pay-TV providers, whose subscriber losses are widening, could seem some benefit from releasing new functionality making content discovery easier, according to the research. (more…)
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TV Viewers Say OTT-Like User Interface Could Stem Cord-Cutting
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