Slightly more than 4 in 10 adults in the US and Canada profess to choosing a TV show or movie at least sometimes because of the buzz it’s getting on Facebook, Twitter or other social networks. That result comes courtesy of the latest quarterly Video Trends report [download page] from Digitalsmiths, and it marks social’s biggest influence in at least a year. (more…)
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Social Media Influences TV Viewing Decisions for 4 in 10 Adults
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