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PR: What Are the Benefits of Top-Tier Feature Coverage?
Feature coverage obviously carries with it an increase in brand awareness, but does it translate to a sales boost? That was the question asked of more than 500 US CMOs, marketing VPs, directors and...
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How Many of Your Brand’s Emails Are Actually Read As Opposed to Skimmed?
Having an email be opened is one thing – and a challenge in its own right. But what happens next? Are emails typically read, skimmed or just glanced at? A new report [download page] from IBM Marketing...
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Which Ads Do Internet Users Dislike the Most?
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising, per recent research from YouGov. So which types of ads get the blood boiling the most? HubSpot has some...
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Getting to Know Gen Z’s Shopping Behaviors
Those poor Millennials. They don’t even like their own moniker, and now they’re in danger of being supplanted in the marketer popularity stakes by Gen Z. As it stands, though, right after (perhaps)...
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Digital Health Tools Find A Willing Consumer Audience
Doctors – at least in Europe – have concerns about the potential for consumers to misinterpret digital health data and for digital health tools to fuel hypochondria. But failure to adopt these tools...
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Most Millennials Are Comfortable Not Carrying Cash
Almost two-thirds (62%) of American adults feel that it’s likely the US will be a cashless society in their lifetime, reports Gallup in recent survey results. Separate results from the study indicate...
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More Than 1 in 4 Companies Outside the US Claim to be Mobile-First
Some 27% of company marketers agree that they are mobile-first organizations, up from 19% last year and 13% the year before, new research [download page] from Econsultancy and Adobe has found. Based on...
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These Brands Are Enjoying the Best Buzz So Far This Year
New data from YouGov BrandIndex reveals the brands that had the best “buzz” in the first half of this year. It’s a good list to be on, considering that word-of-mouth tops all paid media in purchase...
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Marketers Finding Email Personalization Effective, Web Content...
The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI, according to the...
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Mobile to Exceed Fixed Devices in Global Video Consumption This Year
For the first time, consumers around the world will this year spend more time watching videos on their mobile devices than on fixed devices (desktops and smart TVs), Zenith predicts in a new forecast....
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These Industries Have the Highest Equity With American Consumers
The food industry has the highest overall brand equity with US consumers, details the Harris Poll in releasing further data from its latest EquiTrend Study. The food industry’s composite score of 65...
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Video Ad Viewability Rates Across Devices And Countries
Video ad viewability seems to be improving from last year, reports Google in its 2016 Global State of Play report [pdf]. Some 66% of video ads were viewable on the web and in apps (excluding YouTube)...
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As MarTech Understanding Becomes Critical, Where Will Marketers Invest Next...
Behold the marketing technologist: about 2 in 3 marketers in the US and Europe believe that understanding marketing technology is becoming increasingly important for successful senior marketers. That’s...
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Branded Content Seen More Effective Than Pre-Rolls For Various KPIs
Branded content – such as educational online video series or TV show brand integrations – is more effective than pre-rolls in driving a variety of KPIs including brand recall and purchase intent,...
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Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack
Marketers often pay attention to benchmarks, which are useful to get a sense of what one might expect from a campaign (though individual results almost always vary from the average!). But as a recent...
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Ad Volume Hurting the Social Media Customer Experience
Consumer satisfaction with social media platforms has dipped slightly this year, and the amount of advertising on social sites is likely at least in part to blame, according to an American Customer...
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Marketers Struggling to Optimize the Marketing Mix, Quantify ROI
Marketers in the US and Europe are having a much harder time quantifying the impact of their efforts than they are figuring out how to master today’s array of marketing technologies, a report from...
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Which Customization Method Should Your Brand Use?
More than 6 in 10 US consumers are aware of companies customizing product and services to individual preferences, with this awareness higher among younger than older adults, a new study has found....
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B2B Media & Information Industry Revenues Up 2.7% in 2015
The B2B media and information industry’s revenues climbed by 2.7% to $28.4 billion last year, as growth in spending on events, digital advertising and data/business information more than offset...
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Here’s What Americans Say They Most Commonly Post About on Social Media
More than 3 in 4 American adults engage in social media in some way, finds a report from The Harris Poll. The study indicates that of those engaged in social media, passive reacting or posts and...
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