Digital Health Tools Find A Willing Consumer Audience

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Clik here to view.Doctors – at least in Europe – have concerns about the potential for consumers to misinterpret digital health data and for digital health tools to fuel hypochondria. But failure to adopt these tools and the data they generate risks leaving doctors alienated, according to Adobe Digital Insights (ADI), which points to survey results showing consumers’ comfort using apps for self-diagnosis. (more…)