Top 10 Multi-Platform TV Websites – June 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Print Media Websites – June 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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TV Said to Top Digital Devices in Viewer Ad Recall
Watching TV shows and ads on a TV set is a different animal than watching them on digital screens, and for advertisers, the former might be best. At least that’s the conclusion of a recent study from...
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How the Socioeconomic Characteristics of Young Adults Have Changed In the...
At the age of 30, more than 7 in 10 young adults were married, had a child, were not enrolled in school, and lived on their own. That was in 1975. Fast forward 40 years, and just 32% fit that picture,...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – June 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Real Estate Websites – June 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Travel Destination and Accommodation Websites – June 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – June 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Audio Streams Double in H1, Surpass Music Video Streams For the First Time
The number of audio streams has surpassed the number of video streams for the first time in the US music industry, says a Nielsen report [download page]. Audio streams jumped to 113.6 billion in the...
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Social Media Stars Becoming More Influential in Celebrity Marketing
Social media stars are considered highly relevant by brands and agencies for upcoming endorsement work, a new study [download page] from Econsultancy and Celebrity Intelligence shows. The survey of 355...
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Few Young Americans Very Satisfied With the National Media
Young Americans are “less enthusiastic” about the news than their older counterparts, and are less voracious consumers of news, according to a report [pdf] from the Pew Research Center and the John S....
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Streaming Video Subscriptions Driven by Desire For More Content
Research has for some time suggested that streaming video acts more as a complement to – rather than a replacement for – traditional TV. A recent survey [download page] from IBM Cloud Video lends some...
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One-Fifth of Subscription Business Churn Is Involuntary
The average churn rate for subscription businesses hovers between 8 and 9% throughout the year, a new study reports. Based on an analysis of 25 million transactions throughout 2015, Recurly says...
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Sharing Economy: Travel and Finance Update
More than 1 in 3 American adults are likely to use sharing economy services – such as AirBnB or Uber – during their summer vacation this year, reports Ipsos in a survey conducted on behalf of Allianz....
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11 Stats to Inform Your Marketing and Advertising in Canada
How likely are digital ads to reach their intended targets in Canada? The broader the target, the better, according to recent data from Nielsen, which found that ads targeted to 18-49-year-olds were...
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Profiling The 1 in 4 TV Households Without Pay-TV
1 in 4 US TV households now lack cable and satellite reception, reports GfK in newly-released data from a survey of 3,009 US households. While these households are fairly evenly split between...
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Half of Q2’s “Breakthrough” Video Ads Were Digital-Only Spots
Ace Metrix has released its list of Q2’s top “breakthrough” ads, based on almost 2,000 TV and digital ads tested during the quarter. Breakthrough ads are those that combine the highest “Likeability”...
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Triggered Email Response Rate Benchmarks in 2015
Just 2.3% of emails sent last year were triggered emails as opposed to business as usual (BAU) emails, but this small fraction of messages accounted for an outsized 9% of clicks and 9.7% of all...
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CMO Role Evolves to More Strategic Business Leadership
CMOs are taking on a more strategic role within their organizations, gaining responsibility for a wider array of profit and operations targets and capturing a greater influence in the brand experience,...
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APAC to be the Regional Leader in Digital Ad Spend, but North America Tops in...
Digital advertising spending in the Asia-Pacific (APAC) region will overtake North America for the first time this year, forecasts Strategy Analytics. APAC digital ad spending is projected to increase...
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