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As Marketing Complexity Rises, Where Are Marketers’ Biggest Digital Gaps?
The vast majority (84%) of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high (55%) or very high (29%), per results from the latest...
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How Much Should Consumer Time Factor Into Media Spending?
Consumers’ media consumption habits have shifted in recent years, most notably towards digital channels, and mobile in particular. One oft-cited slide included in Mary Meeker’s annual State of the...
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Consumers Rank Their Most Important Features of A Great E-Commerce Site
The most important aspect of a great e-commerce website is its usability and functionality, according to a survey of more than 1,000 US adults from SUMO Heavy. Responsive site speed is also important,...
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Father’s Day Spending Expected to Hit New High
More than 3 in 4 US adults plan to celebrate Father’s Day this year, with celebrants expecting to each spend roughly $126 on gifts, according to a recent NRF survey. That per-celebrant average is the...
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Friday Research Wrap, 6/17/16
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data, per recently-released survey results from Gallup. In fact,...
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US Adults Spend More Time Listening to the Radio Than Using Social Networks
Digital media is getting most of the buzz these days, and perhaps rightly so, as digital has this decade overtaken TV as the medium with which adults spend the most time on a daily basis. At least...
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US Facebook Advertising CPM and CTR Benchmarks, by Industry, in Q1 2016
Facebook advertising CPMs grew by 86% year-over-year in Q1 2016 to exceed $7 in the US, according to the Advertising Index Q1 2016 Report [download page] from Salesforce Marketing Cloud. Average CPMs...
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Content Marketing: Research Reports & Videos/Podcasts Said Effective but...
Increasing lead generation and improving customer engagement continue to be the most important goals of a content marketing strategy, with lead generation has taken the lead this year, per the latest...
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Global Newspaper Circulation and Advertising Trends in 2015
Audiences are contributing a larger share of newspapers’ revenues on a global basis, according to the latest annual World Press Trends survey issued by the World Association of Newspapers and News...
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Consumers Sound Off on Automatic Audio in Mobile Video Ads
Almost 2 in 3 internet users aged 11 and older watch more than 3 videos per week on their mobile devices, says Unruly in announcing the results of a survey of 6,000 respondents across 11 countries....
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Here Are The Institutions Americans Trust The Most – And Least
US consumers have little trust in most institutions, reports the Global Research Business Network (GRBN) in recently-released study results. Based on US respondents from a 7-country survey covering...
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Outbound and Inbound Tactics of Equal Importance, Mid-Size B2B Firms Say
Is inbound marketing effective – or at least more effective than outbound marketing? Research from HubSpot (who many believe pioneered the term “inbound marketing”) would have you think so. But a new...
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Millennials Rely on W-O-M More Than Other Adults When Researching Consumer Goods
Consumers across generations are most likely to use online product reviews to research a consumer goods product or brand before buying, according to a Salesforce Research report [pdf]. Based on a...
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In-Person Interactions Matter in Financial Services
The physical in-person experience is still critical for financial services interactions, according to a recent report [download page] from Nielsen. In fact, in-person interactions are the most heavily...
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How Average Global CPMs Compare Across Social Networks
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1, reports Salesforce Marketing Cloud [download page] in an analysis of hundreds of millions of impressions...
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4 in 10 US Households Own An OTT Streaming Device
The average household has 10 active devices with access to the internet, according to recently-released data from comScore, and that figure rises to an impressive average of 19 devices among households...
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Which In-Store Personalization Tactics Are Creepy? And Which Are Cool?
Consumers are generally fine with the ability to scan a product on their mobile device to see product reviews and recommendations, according to a study from RichRelevance. But the second annual “Creepy...
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Almost Half of America’s Gen Z Population Belongs to A Minority Group
Asian-Americans were again the fastest-growing minority group in the US last year, marking the fourth consecutive year in which their population growth has outpaced that of Hispanic Americans, reports...
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US Email Open and Click Rates, by Hour Scheduled, in 2015
MailerMailer has dug into its customer data and released its 16th annual “Email Marketing Metrics Report” analyzing results from almost 1 billion opt-in newsletters. Although there’s rightly a debate...
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Here Are the Top Reasons Why News Consumers Install Ad Blockers
News consumers who use ad blockers primarily install them because they’re fed up with the volume and distracting nature of ads in general. However, as results from Reuters Institute’s 2016 “Digital...
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