Is inbound marketing effective – or at least more effective than outbound marketing? Research from HubSpot (who many believe pioneered the term “inbound marketing”) would have you think so. But a new study from Demand Metric in partnership with Act-On Software [download page] comes to a more balanced conclusion. (more…)
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Outbound and Inbound Tactics of Equal Importance, Mid-Size B2B Firms Say
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