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Research Shows Shifts in Young Mothers’ Brand Conversations
Young mothers (aged 18-34) still mostly talk about brands in face-to-face conversation, but online conversations have grown in recent years, per new data from Keller Fay Group, an Engagement Labs...
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Instagram Grows As A Social Advertising Channel
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings, according to a new survey [download page]. The Social Fresh study –...
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The 10 Brands Most Disappointing to Their Customers
Brands such as Apple and Netflix continue to lead their respective categories in emotional engagement, per recently-released research from Brand Keys. Now the firm has issued its annual list of the...
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Paid Search Trends in Q1 2016
Mobile devices grew to account for a majority (53%) of Q1 paid search clicks in North America, details Merkle in its recent Digital Marketing Report [download page]. The increase – from 48% share in Q4...
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A/B Testing Continues to Get the Nod For Conversion Rate Optimization
Getting started with conversion rate optimization (CRO)? A/B testing should probably be the first port of call, according to [download page] a survey of 177 marketing influencers by Ascend2 and its...
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B2B Tech Content Marketing: Which Content, When?
Which pieces of content are most valuable to B2B technology buyers and at which stage of the customer journey? What matters to buyers from different generations and how do they differ? These and...
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Banks More Likely to Increase Than Decrease Physical Branches, With One...
Almost half of banking executives plan to increase their brick-and-mortar branches, versus fewer than one-fifth who plan to decrease them, per a recent KPMG study [pdf]. The study is based on a survey...
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7 in 10 Hispanics Have Bought A Product Advertised On Internet Radio. Which...
Some 69% of Hispanic digital audio listeners have bought a product advertised on internet radio in the past year, and 44% have bought between 2 and 5 products, according to a study from Audio.ad and...
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The Most Important Marketing-Related Functionalities of A B2B Commerce...
Only half of B2B professionals feel that their customers would rate their digital customer experience as being at least on par with a typical B2C retail experiences, per a report [download page] from...
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These Financial Search Terms Are Key For Millennials
Millennials comprise the majority of new primary banking relationships, making them a critical component of financial institutions’ marketing strategies, according to a recent study from...
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What Are The Most Important Factors For Mobile Shoppers?
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015, per a recent report from comScore. With these devices gaining more influence on digital shopping and in-store...
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These Departments Wield The Most Influence Over B2B Purchase Decisions
It probably comes as no surprise that the departments most involved in B2B purchase decisions varies by industry. Recently-released survey data from LinkedIn provides some insight as to the departments...
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Studies Claim Little Consumer Interest in Paying For Ad-Free Digital Content
The vast majority (85%) of US adults would prefer an ad-supported internet where most content is free to a paid internet where everything costs money because there’s no advertising, says the Digital...
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The Pillars of A Good Mobile Experience, According to Consumers
Convenience, security and speed are the most important elements of a good mobile experience, finds Sitecore in a survey conducted by Vanson Bourne among 4,500 mobile-owning adults across 11 countries....
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What’s Appealing About the Digital Video Experience?
Convenience has long been touted as the primary benefit of streaming video, and a new report [pdf] released by the IAB in conjunction with the NewFronts shows that on-demand viewing continues to be the...
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CMOs Confident in Their Strategic Thinking, Need Most Help With Digital...
Digital marketing – including social media – is the skill that the greatest share of CMOs believe is most important to their marketing team’s success today, per results from a recent Spencer Stuart...
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B2B SMBs Rate Their Biggest Marketing Challenges
The need for better quality leads is a greater challenge than the need for more leads, according to a Salesfusion survey [download page] of nearly 700 B2B marketers from companies with less than $100...
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Friday Research Wrap, 5/20/16
Total luxury spending by affluent consumers globally is expected to decline by 0.9%, but Millennials will up their spending by 8%, reports YouGov in its 2016 inaugural Affluent Perspective Global Study...
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Breaking Down Mobile vs. Desktop E-Commerce Spending, by Retail Category
Newly-released data from comScore supports what may be an intuitive point about e-commerce purchases: mobile purchases tend to be higher for relatively cheap and low consideration products such as...
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US Adults Are Familiar With PR and Product Placement, In the Dark About...
The vast majority of US adults are very or somewhat familiar with social media (88%) and public relations (73%) and a majority are also familiar with product placement (56%) and editorial content...
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