Influencer marketing content can certainly hold sway over consumers, in particular youth, but it doesn’t appear to have nearly the same power as a recommendation from a trusted friend or family member. In fact, a recent study from SurveyMonkey finds that US consumers are more than 5 times as likely to have made a big… Read More »
The post The Purchase Influencer Hierarchy: Friends & Family > Online Influencers > Celebrities appeared first on Marketing Charts.