TV ads edge recommendations from friends and family as the top influencer of purchases for Gen Xers (born 1965-1981), according to MarketingCharts’ US Purchase Influencers Report 2018. In so doing, Gen Xers display more similarities with Boomers than with Millennials, who are more swayed by recommendations, per the report. Overall, roughly 1 in 4 Gen… Read More »
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