US marketers are growing more confident than ever in the future growth prospects for data-driven marketing, reports the DMA in its latest DMA/Winterberry Group Quarterly Business Review, which benchmarks data-driven marketing activity among marketers and suppliers. Some 87% of marketers surveyed in Q2 somewhat or strongly agreed that the practice of data-driven marketing is well positioned to grow in the future. (more…)
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Confidence in Data-Driven Marketing’s Growth Prospects Reaches New High
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