Quantcast
Channel: Word of Mouth | Marketing Charts
Viewing all articles
Browse latest Browse all 826

Confidence in Data-Driven Marketing’s Growth Prospects Reaches New High

$
0
0

DMAWinterberry-Confidence-Data-Driven-Marketing-Growth-Prospects-Sept2016US marketers are growing more confident than ever in the future growth prospects for data-driven marketing, reports the DMA in its latest DMA/Winterberry Group Quarterly Business Review, which benchmarks data-driven marketing activity among marketers and suppliers. Some 87% of marketers surveyed in Q2 somewhat or strongly agreed that the practice of data-driven marketing is well positioned to grow in the future. (more…)


Viewing all articles
Browse latest Browse all 826

Trending Articles