Mobile Up to One-Third of Email-Driven Revenues

Despite a slip in click-to-open rates, mobile accounted for a majority (53%) of clicks for emails sent by Yesmail clients in Q2, according to the company’s latest quarterly report. That’s the first time mobile has contributed a majority of email clicks (up from 46% in Q1), and is supported by Experian Marketing Services data also showing mobile accounting for a majority of email clicks among its clients in Q2. (more…)